New Conference Reveals Best Online Media Placement Tactics for PR

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Top editors share new opportunities for placing PR video, audio and text stories in online media--audio conference, Thursday, September 4th, 2008

PR and marketing professionals who want to learn what it takes to reach millions of media consumers who get news and information from media websites will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Reaching Millions Online: Editors at Top Media Sites Reveal Best Placement Targets and Tactics for PR." Attendees will come away with proven techniques for hooking into online content and increasing exposure for their products, executives and organizations.

This exclusive, dial in PR University audio conference takes place on Thursday, September 4th, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). The panel includes four online editors at the nation's top media outlets:

  •     Meredith Artley, Executive Editor, Interactive Media, LATimes.com
  •     Lynne Johnson, Senior Editor/Community Director, FastCompany.com
  •     Christy Tanner, Editor-In-Chief; Vice President, Marketing, TV Guide
  •     Sara Clemence, Lifestyle Editor, Portfolio.com
  •                     James Toedtman, Editor, AARP Bulletin, AARP Bulletin Today
  •                     Jon Markman, Editor, Strategic Advantage, Trader's Advantage, InvestorPlace Media; Columnist, MSN Money

This 90-minute interactive call will give public relations professionals actionable tips, techniques, and skills on generating multimedia materials that solve editors' growing hunger for content--and that can do double-duty on the corporate website and social media sites like YouTube. It will also address how to differentiate print and online strategies to dramatically boost coverage. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

  •     New Media Trends: What top outlets are doing to boost Web site traffic--and how to tap new Web features to get your brand or idea in front of the public
  •     Targeting Essentials: How each of these outlets views its online audience and mission--and how to use this insight to pitch ideas and material that win digital ink
  •     Editorial hot buttons--the pitches, multimedia assets and visuals you should be offering now
  •     Quick tips for pitching mainstream media blogs--what they want, what they don't and how to break through the clutter without getting flamed online
  •     How Web and print coverage differs at the same outlets--and how to break through the clutter by ensuring your idea aligns with your target's online news value
  •     Secrets of Killer Online Content: What makes for compelling media website content that attracts page views and makes sites "sticky"--and how to create your own

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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Brian Pittman

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