Akron, Ohio (PRWEB) August 24, 2008
Akron, Ohio, hometown musical heroes The Black Keys have thrown their support behind the Road Runner Akron Marathon by allowing one of their songs to be featured in TV and radio spots promoting the race.
Akron marketing communications agency Hitchcock Fleming & Associates Inc. (hfa), which produced the spots, chose the hard-driving song "I Got Mine" from The Black Keys' newest release, Attack and Release, on the Nonesuch label. It was a creative choice that showcased the raw energy and power of The Black Keys' music and encouraged marathon runners to "Get your rush!"
Dan Auerbach and Pat Carney of The Black Keys were glad to help, without having to break a sweat. "We wanted to do something to support our hometown race - either donate a song or run a two-person relay," Auerbach said. "We couldn't find the right jogging outfits, so we decided to go with the first option."
"hfa always enjoys supporting the Road Runner Akron Marathon, and this year is no exception," said Nick Betro, VP/executive creative director at hfa. "The Black Keys generously allowed hfa's creative team to choose a song to support the tag line we've developed to inspire runners - 'Get Ready, Get Running … and Get Your Rush.' The song, 'I Got Mine,' captures the spirit of the marathon with a raw energy and power that only The Black Keys could offer."
In the TV spot, the song accompanies footage from previous races, turning the lyric "I got mine" into a call-to-action. The song's powerful opening riff is used to great effect in the radio spot, which builds on the sense of urgency expressed through hfa's tag line.
View the TV spot and register for the marathon at http://www.akronmarathon.org.
"I've had the great pleasure of seeing The Black Keys in concert and appreciate the strong connection they have with Akron," said race founder Steve Marks. "It didn't take a leap of faith for me to realize this is a perfect fit." He enlisted the help of Dan's uncle, Tim Quine, who chairs the marathon's marketing committee and handled details of the project with hfa and Creative Technology.
The band's songs have been featured in several high-profile campaigns, including commercials produced by Sony Ericsson, Victoria's Secret, Nissan and American Express. With The Black Keys supporting this event, the Road Runner Akron Marathon is in good company.
Road Runner Akron Marathon title sponsor Time Warner Cable and gold sponsor Rubber City Radio Group (WQMX FM, WONE FM and WAKR AM) are running the spots on a variety of programs through September 26, the day before the big event.
The spots were edited by local TV production firm Creative Technology.
The Road Runner Akron Marathon is organized by the Akron Marathon Charitable Corporation, a nonprofit group that is dedicated to promoting health and fitness. Additional information on the Road Runner Akron Marathon, Half Marathon and Team Relays is available at http://www.akronmarathon.org or by calling 330.375.2786 (2RUN).
HIGH-RES (300 DPI) VISUALS
To view and download high-res (300 dpi) TV spot screen captures, please go to http://www.teamhfa.com/PR/RRAMTVScreenCaptures/ or copy this URL into your browser.
hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in retail, consumer, industrial, government, building products and business-to-business clients. hfa was established in 1940. Its clients include The Goodyear Tire & Rubber Company, one of the world's largest tire companies; Carter Lumber and its more than 200 stores; Tremco, North America's premier provider of comprehensive facility management solutions; KraftMaid, one of the nation's largest cabinetry manufacturers; Therma-Tru®, America's leading brand of fiberglass entry doors; and the City of Akron, Ohio. hfa's expertise encompasses branding, research, strategic planning, public relations and media. Whether working in print, broadcast or Web formats via The BuzzwerksTM interactive division, hfa cuts through communications clutter to make a client's message resonate. To learn more, please visit http://www.teamhfa.com and http://www.thebuzzwerks.com.
The Road Runner Akron Marathon is made possible by support of these generous sponsors: Time Warner Cable; City of Akron; Marks/Ewing Family Foundation; Akron Community Foundation; Chase (JP Morgan); FirstEnergy; Summa Health System; SummaCare; WQMX/WAKR/WONE; Brouse McDowell; Downtown Akron Partnership; Hitchcock Fleming & Associates; Keathley Advertising; The Akron Beacon Journal, Bridgestone/Firestone Trust Fund; Lockheed Martin; Roetzel & Andress; SS&G Financial Services; Vorys, Sater, Seymour and Pease LLP; Running Times; Brooks; Acme Fresh Market; Coca-Cola, PowerAde, Vitamin Water; The House of LaRose/Michelob Ultra; Sheetz; Shearer's Foods, Inc.; GU Energy Gel; Saturn; Dave Towell Cadillac Saab; FedEx Custom Critical; The Goodyear Tire & Rubber Company; Akron Children's Hospital; Sterling Jewelers Inc.; The University of Akron; Akron Art Museum; Metro Parks Serving Summit County; Novo Nordisk; Greater Akron Chamber; COS Blueprint; Summit IT Solutions.