- Now Easier to Navigate

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make sure it is easy for users to find the depth of quality interactive media that the site offers

Just in time for football season and back-to-school,, the leading local source of real-time news, information and interactivity, has been redesigned to make its wealth of in-depth content easier to find and use. The popular Web site provides a wide range of news and information that Staten Island residents need everyday. A site this comprehensive requires an interface that streamlines navigation and provides an intuitive path to multi-levels of content.

The new design is easy on the eyes. It is a clean and attractive look that helps visitors quickly find what they want, including the latest local news, sports and weather. Opportunities to share your comments, photos and videos also are easier to find and use, making participation in the local online community effortless. The new home page serves as a guide to the extensive information on the site. Neatly arranged, each of the home page categories - Real-Time News, Sports, Weather, Entertainment, Classifieds, Interact and Business - remain in the same position, so visitors gain familiarity with the layout.

The depth of information available on drove the site redesign. The team included experts in usability, search engine optimization and Web design; their objective was to "make sure it is easy for users to find the depth of quality interactive media that the site offers," according to Ben Newhouse, general manager of "We wanted users to be able to quickly dive deep into the content. We achieved this by offering more search options right on the home page."

The home page of is an illustrated site index to the topical content. Sports fans can instantly select the sport & team they are interested in. A High School Sports search box allows the visitor to get right to the latest information on the school, sport, team or player they are interested in. Each section of the home page offers this level of choice and flexibility.

There are exciting new features also. Weather, located on the upper right, provides a quick local update, several links and a search box. The Classifieds and Entertainment sections have their own navigation, speedily guiding users to information they want and need. is highly interactive and a list of stories with the most comments can be found at a glance, as well as easy access to forums. Additional options to participate include a direct link from the home page to upload videos or photos.

Affiliated with the Staten Island Advance, has continually been a leader in employing the latest technology and providing more, current, local news. Ben Newhouse, general manager of stated, "The redesign is another example of's unique position as the leading online news and information source in the market. It's made the site a more exciting guide to our island than ever, and we're very proud of it.", based on Staten Island, NY is an affiliate of Advance Internet, Inc. (, a leading creator of highly interactive, online community-based news and information Web sites created in alliance with over 36 newspapers owned and operated by Advance Publications Inc., and its subsidiaries, including the Staten Island Advance. In addition to, Advance Internet, Inc. develops and manages ten other local Web sites including,,,,,,,, and and two specialty Web sites, and


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Bates Belk
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