Baja Tourism Secretary Announces New Campaign

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Oscar Escobedo Carignan, the Secretary of Tourism for the state of Baja California, Mexico, announces the implementation of a new campaign to promote tourism throughout the state of Baja. Rosarito artesan furniture event is part of initial campaign efforts.

In a statement issued in the just-released August/September issue of Baja Breeze magazine, Oscar Escobedo Carignan, the Secretary of Tourism for Baja California, Mexico, announced that the government is implementing a new promotional campaign to encourage tourism in the state of Baja.

Escobedo noted that this new effort has been designated as "do Baja". The initial campaign efforts are being launched primarily throughout Mexico and the United States, and focus on activities that are specific to Baja, such as gray whale-watching during their migration periods; sport-fishing; boating, bicycling, and off-road races; tours of the emerging Mexico wine country; historic tourism, featuring Spanish missions and exploration of prehistoric cave paintings, as well as the more traditional pastimes of shopping for silver, ceramic-ware and art, and native and handcrafted items from area artisans and regional Indian tribes.

The goal of "do Baja", says Escobedo, is to increase awareness of Baja's many destination locations, as well as to highlight opportunities for continued development in ecotourism, as well as the culinary, wine, olive oil and cheese industries. In addition, a special thrust will be made to promote conventions and meetings in Baja.

Among the first activities to be promoted as part of "do Baja" is Rosarito's Home & Furniture Expo, September 4-7, at the new Pabellon Rosarito Grande. This three-day extravaganza features vendors, a Tequila Show, wines from Baron Balche, and food festivals including Paella (Saturday, September 6) and Steak and Lobster (Sunday, September 7). The event is sponsored by AFAMARO, http://www.afamaro.com, a trade association formed recently in Rosarito Beach by manufacturers of fine and rustic furniture in wood and wrought iron, artisans and accessory dealers. Many of these vendors represent familial businesses that began decades ago in northern Baja and that have preserved a legacy of artesenal quality in the crafts and arts of Mexico.

Escobedo believes that what has been referred to as the 'Baja Bloom' is not over. He cites the fact that there are currently more than 100 residential and tourism developments under construction, comprised of approximately 23,000 condominiums and living units. He adds that Baja is the third most important destination for cruise line arrivals in Mexico, with more than 500,000 passengers arriving in the port of Ensenada, alone, this year.

To see Secretary Escobedo's statement in its entirety, visit http://www.bajabreezemag.com.

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