Alterian Honored with 2008 CRM Market Leader Award

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Record Increased Revenues and International Expansion in 2008 Contribute to Alterian's Win in the Marketing Automation Category

We are delighted to have received this Market Leader Award from CRM, as it provides further evidence of our successful strategy of bringing a best-in-class integrated marketing platform to companies around the world

Alterian (LSE: ALN), the leading international integrated marketing platform provider, was honored Tuesday with a 2008 CRM Market Leader Award in the category of Marketing Automation by CRM magazine at the destinationCRM 2008 conference in New York. According to CRM magazine, the CRM Market Leader Awards recognize companies focused on creating and cultivating rewarding customer experiences and relationships through the sophisticated integration of people, processes, and technologies. Market Leaders are helping companies to streamline business processes, maximize profitability and provide greater value to customers.

"Just one year after being named one of our 2007 Rising Stars, Alterian has muscled its way to becoming a Leader in this category," said Joshua Weinberger, CRM's managing editor. "Respondents told us they were impressed with the company's expanded global footprint, its product portfolio, and its technological improvements -- all of which contributed to Alterian landing the highest score in the category for company direction."

Over the past year, Alterian's international presence grew impressively by signing on more than 120 end-user organizations and 15 partners, including several system integrators seeking to generate revenue by implementing Alterian solutions on-premise. "We are delighted to have received this Market Leader Award from CRM, as it provides further evidence of our successful strategy of bringing a best-in-class integrated marketing platform to companies around the world," said David Eldridge, CEO of Alterian. "Our vision and unique product offering have yielded tremendous results, mostly noted by our significant advancement in US market share with US revenues increasing by 58 percent, global revenues increasing by 38 percent and growing profitability. At Alterian, we strive to continually deliver an innovative integrated marketing platform that simply empowers marketers do more with less. We are continuing to enhance our offering through development and investment, by integrating technologies achieved through strategic acquisitions, including our forthcoming Web Content Management integration into the Platform from our acquisition of Mediasurface."

Market Award recipients were determined through an extensive three-month process and proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction. The 2008 CRM Market Awards were presented at the destinationCRM 2008 Conference at the Marriott Marquis in New York. The complete results are currently available in digital NXTBook format and will be available in the September 2008 issue of CRM Magazine.

About Alterian:
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian's industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian's analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Marketing Services Platform or our Partner Network, please visit


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