ReachForce and Eloqua Partner to Enhance Value of Marketing Automation

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Integrated solution provides customers with targeted OnDemand contact data services for lead generation technology execution

ReachForce Inc., a provider of OnDemand software and data services for targeted lead generation, today announced the integration of its role-based contact data services with Eloqua's demand generation applications. Business-to-Business (B2B) Marketers are now able to build custom role-based contact databases to fuel their multi-modal marketing campaigns executed via Eloqua's marketing automation platform. The joint solution enhances B2B Marketers' ability to build and execute marketing campaigns targeted at the right buying roles in the right companies.

ReachForce Solutions give marketing and sales teams the ability to target their initiatives at the right decision maker at the right company, every time. ReachForce identifies a person's role within an organization instead of just a title, enabling marketing and sales teams to better refine messaging to the right buyers, key influencers and end users at target companies. Building custom contact databases based on a person's role or function in the targeted company ensures increased marketing program results and accelerated sales cycles.

"This seamless integration with ReachForce provides our customers with a high quality turnkey data solution. Eloqua customers can now request and build role-based contact lists instantly from within Eloqua's Marketing Automation platform. This will help Eloqua users further maximize their investments in marketing automation and demand generation initiatives by producing high quality leads for their marketing and sales teams," said Joe Payne, Eloqua CEO.

"With the integration of ReachForce data and Eloqua's marketing platform, B2B Marketers are able to increase their marketing effectiveness and accelerate their sales cycles. Together, ReachForce and Eloqua are able to deliver a complete marketing solution needed to execute superior results-oriented marketing programs" said Suaad Sait, CEO of ReachForce.

ReachForce Data Solutions are now available with Eloqua. For further information contact ReachForce at or call (512)327-9000.

Eloqua Products and Services solution are available, now with ReachForce Data Services. For further information contact Eloqua at

About ReachForce
ReachForce, Inc. is the leading provider of analytics-based targeting software (SaaS) and role-based data solutions that enable B2B companies to laser target their lead generation initiatives at the right person in the right company, every time. By using ReachForce's predictive analytics for targeting the right companies and role based data services for identifying the right buyers, lead generation teams are increasing marketing effectiveness and accelerating sales cycles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives - maximizing the value of CRM and marketing automation investments. For more information on ReachForce, please visit

About Eloqua
Eloqua is the leading provider of demand generation applications and best-practice expertise for business marketers. Our mission is to make our customers the most effective marketers on Earth. Thousands of customers from businesses like Administaff, Aon, Cognos, Dow Jones, Seagate and Sybase rely on Eloqua's products and services to execute, automate and measure programs that generate revenue. By using Eloqua to integrate key marketing and lead management processes and read their buyers' Digital Body Languageā„¢, these customers improve the quality and quantity of sales leads, increase efficiency and accelerate the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand @


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Leigh Anne Wallace
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