Doc Shaw, Teen star of "House of Payne", Signs on as National Spokesman for "It's Cool to Be Smart" Campaign.

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Doc Shaw joins "It's Cool to Be Smart" All-Star line-up

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Most people wouldn't know how to act if they suddenly became the star of a #1 hit TV show, and could now buy a new Lexus for their sixteenth birthday. Fortunately for sixteen year old teen acting star, Doc Shaw, making the transition from local student pleasantly unnoticed in his high school yearbook, to internationally recognized TV star who causes hysteria with routine shopping trips to Target and Wal-Mart where he ends up signing autographs for over an hour when recognized by other shoppers and employees.

Doc, who plays Malik Payne on Tyler Perry's "House of Payne", credits his mother with keeping him grounded and focused in every facet of his life. Although he had received adequate success in the modeling arena, appearing in print ads for Parisian, Upton's, Rich's, Atlanta Magazine and more, nothing could have prepared him for his meteoric rise to stardom. "It's kinda weird being approached by brands and stores I've been shopping at for years, and now they want me to wear their clothes, drive their cars or sign autographs at their stores", says Doc about the process of being courted for Meet and Greets, and national endorsements by major brands, department stores and car manufacturers. "My mom has always been the foundation for my humility and focus and the Lord has always been the foundation for my strength", says Doc. A big part of being a TV star is not only understanding what to do with those big pay checks, but also understanding what to do with your fame and influence.

That's why it should come as no surprise that the "House of Payne" star has signed on as a new National Celebrity Spokesperson for "It's Cool To Be Smart" Foundation. He joins the likes of other hot celebrity spokespersons and partners of the organization like Keke Palmer (Akeelah & the Bee), Camille Winbush (Bernie Mac Show), rap star T.I., Grammy Winning Songwriter/Singer Sean Garrett to name a few.

Doc's platform will be a segment called "Remixing the Scrip with Doc Shaw". He will visit community centers, schools around the country and talk with young girls about maintaining their focus on their goals, the importance of education and being responsible for their own actions, especially the friends they choose. The young women will have an opportunity to watch an episode of "House of Payne" and will have to collectively rewrite the ending scene of the show, in a way that will be a positive reflection of themselves and their community. "Having a star like Doc that over 16 million viewers watch each week as our spokesman, is very exciting and will be very beneficial in our mission to reach these young women", says Curt B, Executive Director of the foundation.

"'It's Cool To Be Smart' was actually the first organization that I mentioned to Doc and his mother, when I talked about signing him as a client", says Doc's publicist & marketing consultant, Carlos Scott of N-Vision, Inc. Doc has quickly become on of N-Vision, Inc.'s most sought after clients for public speaking for fund-raisers, autograph signings, and endorsement offers from major brands targeting the youth. "House of Payne" airs Wednesdays at 9:00 pm EST on TBS.

About the It's Cool To Be Smart

Founded in 2000, "It's Cool To Be Smart" is a mentoring program for teenage girls, which has touched the lives of more 3000 youth across the country, including cities such as Atlanta, Los Angeles, New York, DC, Philadelphia, New Orleans and Chicago. The program's mission is to empower young girls to become future business leaders by creating mentorship opportunities with influential young women in the entertainment industry throughout the nation. It's Cool To Be Smart -- a charitable [501c3] organization -- generates national media attention for educational and enrichment programs for teen girls within the target age group of 14-19.

About N-Vision, Inc.
N-Vision, Inc. is a Marketing & PR (public relations) firm for professional athletes, entertainers, actors and businesses. They develop and implement creative and savvy marketing & PR strategies aimed at heightening the awareness of its client's talents and marrying them with community involvement. They've booked their clients for interviews and/or appearances on such shows and publications as The Tonight Show, ESPN, The Today Show, 106 & Park, Sports Illustrated, People Magazine, Ebony, UPSCALE, JET, VIBE, and more. They've secured endorsements and/or sponsorships from corporations like Proctor & Gamble, Reebok, COKE, Remy Martin & EA Sports to name a few.

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Carlos Scott
N-Vision, Inc.
404-484-7306
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