AnotherFriend Adds Virtual Dating To Its Site With OmniDate
Members of AnotherFriend can now enjoy getting to know each other in a virtual café before meeting in person.
AnotherFriend, one of Ireland's premier dating sites, has just added OmniDate's virtual dating application to its site. The plug and play application transforms traditional online chats and emails into interactive virtual dates. Consumers use personalized 3D avatars to interact with each other. "We are excited to be able to offer this feature to our members," states Kevin Greene, CEO of AnotherFriend. "Virtual reality is the wave of the future; every online dating site will need it to remain competitive. We are the first global site to make it available to our upgraded customers, and their reviews of the OmniDate application are excellent. Our members love it."
Members of AnotherFriend can now enjoy getting to know each other in a virtual café before meeting in person. "Virtual dating transforms an online chat from a short, bland encounter to an experience that is fun and fulfilling," explains Ravit Abelman, co-founder of OmniDate. "Virtual dates help users really get to know each other and weed out people who are not a good match with minimum emotional and physical investment upfront."
Initial reports from users indicate that virtual dating creates more intimacy and lets users interact in meaningful ways that characterize real dates. "Virtual reality lifts online dating to a new level that is more satisfying and rewarding to the consumer," Abelman says. She points out that typical virtual dates last over half an hour, and many exceeding an hour and two. Demographics from test market data on AnotherFriend, as well as OmniDate's own test site, show high consumer use in the 'over 30' age group and strong appeal among women.
Industry analysts predict that virtual reality will soon be mainstream and an essential component in the future of the online dating industry. According to Mark Brooks, a highly respected dating industry consultant and editor of Online Personals Watch: "Virtual dating allows singles to have their first dates online, instead of at Starbucks. Dating site owners should consider OmniDate as a level up from plain Jane instant messaging applications."
Dr. Igor Kotlyar, the founder and creator of OmniDate, also sees a major transformation underway: "Visionary dating sites, like AnotherFriend, that provide their members with the best communication tools available will experience exceptional growth, other sites will be seen as second rate. Those that do not recognize the potential of virtual dating, and adopt a "wait and see" attitude, will simply fall behind."
Kotlyar adds: "Virtual dating provides a real edge in the market. We are finding that aside from increasing member satisfaction, virtual dating is a great way to improve conversion and retention rates, as users engage in longer, more satisfying online encounters."
AnotherFriend looks forward to adding the next revolutionary feature to its virtual dating offering, which will allow its members to create personalized avatars from a photograph. OmniDate will debut this feature later this year.
About OmniDate
OmniDate utilizes the latest in virtual technology to create dating scenarios to introduce people to each other. The setting may be a lounge, a restaurant or a resort, with games to help further the mission of getting to know someone new. The goal of OmniDate is to take the dating experience from the small computer screen to the bigger screen of life. The company was founded by husband and wife team, Igor Kotlyar, Ph.D., and Ravit Abelman. OmniDate installs its application in dating sites in the US, the UK, and Canada, and operates a test site at www.OmniDate.com.
About AnotherFriend
AnotherFriend.com is the No.1 Online Dating site in Ireland, with over 200,000+ registered members. Features include Photos, Winks, real-time one-on-one chats, E-mail, Dateability index, Singles events, and now virtual dating. AnotherFriend.com was born on New Years Eve 2000.
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Trackbacks/Comments Received
Virtual Dating Comes to AnotherFriend
from Online Dating Insider on Aug 25, 2008
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That's desperation marketing, whereas OmniDate needs to be as nice as possible to the dating industry, especially given the fringe nature of virtual dating.
... I haven't talked to OmniDate in a while so I'll throw out a few questions that might make it easier for dating sites to understand what they offer.
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