Darrell Steele Moves to Senior Director of Field Consulting at MPi

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MPi, a leading provider of profitability tools for auto dealer service departments, today announced the promotion of Darrell Steele, formerly MPi's Director of National Accounts and Alliances, to the newly created position of Senior Director of Field Consulting. In this role Steele will be responsible for overseeing a team of field consultants who work with MPi's enrolled auto dealers to maximize revenue growth through the utilization of MPi's customized Electronic Dealership Generating Solution EDGE™, and the World Class Inspection™ (WCI) program. He will report directly to David Boyle, MPi's President and COO, and will be based out of Southern California.

With current industry conditions fixed operations is one of the few bright spots where dealerships can effect positive growth. There is a tremendous untapped potential and MPi is in a position unlike any other company as far as being able to assist dealers with a proven way to drive meaningful growth.

MPi, a leading provider of profitability tools for auto dealer service departments, today announced the promotion of Darrell Steele, formerly MPi's Director of National Accounts and Alliances, to the newly created position of Senior Director of Field Consulting. In this role Steele will be responsible for overseeing a team of field consultants who work with MPi's enrolled auto dealers to maximize revenue growth through the utilization of MPi's customized Electronic Dealership Generating Solution EDGE™, and the World Class Inspection™ (WCI) program. He will report directly to David Boyle, MPi's President and COO, and will be based out of Southern California.

"Since Darrell joined the company in September of 2006 he has worked tirelessly with our dealers to help them maximize our tools and processes to increase profitability. As a result the number of dealers that are realizing significant gains with our WCI program has more than doubled. His in depth knowledge of the market and leadership skills make him a wonderful asset here at MPI and an excellent fit for this new position," commented David Boyle, MPi President and COO.

Prior to MPi Steele served as Senior Director National Accounts at OnStation Corporation, a provider of email based customer communication services to the automotive industry. With his help and in just ten months OnStation more than doubled the company's client base and secured key relationships with several OEMs and top dealer groups.

Prior to that Steele worked in a variety of positions at Newgen Results Corporation, a provider of customer relationship management services to the Automotive Industry. During his nine years with the company he secured contracts with several OEMs, generating over $17 million in annual revenues.

Commenting on his new position Steele stated, "With current industry conditions fixed operations is one of the few bright spots where dealerships can effect positive growth. There is a tremendous untapped potential and MPi is in a position unlike any other company as far as being able to assist dealers with a proven way to drive meaningful growth."

MPi has experienced tremendous growth over the past five years and the number of auto dealers that use its customized electronic dealership generating solution EDGE™, to increase the additional parts and labor dollars sold per vehicle inspection, has grown to nearly 700 enrolled dealers. EDGE helps dealerships build trustworthiness and customer loyalty by performing a better inspection and doing a superior job of explaining needed repairs to the customer. As a result, MPi clients are realizing benefits that average $100 to $125 in additional needed repairs per vehicle inspection, a substantial increase in revenue per RO.

About MPi:
MPi (Mobile Productivity, Inc.) is headquartered in Las Vegas, NV. MPi is an industry leader delivering processes, metrics and software solutions which enable automotive dealerships to achieve World Class™ results in their service and repair departments. The company's World Class Inspection™ Program is making a difference in dealerships across the country; providing significant increases in profits, efficiencies and customer loyalty.

MPi is a subsidiary of Service Repair Solutions Inc, (SRS) which is also headquartered in Las Vegas, NV. SRS is a leader in providing innovative information solutions for the service and repair industry. Current affiliates include Identifix, Inc., Mobile Productivity, Inc., and International Automotive Technicians' Network, Inc.

For more information call Susan Lovett at (800) 997-1674 x2010, by email at slovett @ mpifix.com or visit http://www.mpifix.com

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