SmartNow.com's "Back to You" Makeover Promotion - Already a Winner

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SmartNow.com, a site for women over 35 which provides information and community for those who want to feel good, do good and look good, announces early success with its "Back to You" beauty makeover promotion. There were hundreds of applicants. Voting for the winner began August 22nd and thousands of votes have been cast within two days. All are encouraged to visit SmartNow.com and cast their vote before voting ends on September 4th.

The women who applied for this makeover had stories that made us laugh, cry and empathize with them. Plus the applicants are really having fun with this promotion and that is part of our mission

SmartNow today announced that their first promotion, an all expense paid trip to NYC for a beauty makeover, has attracted and engaged women across the US. SmartNow.com launched in late May with the mission of providing women 35+ with a place to get relevant, age-appropriate information on health, beauty, fitness, relationships, nutrition and philanthropy, while providing a community where women can actively engage with SmartNow's group of experts and with each other.

SmartNow.com posted the Top 20 semi-finalists of its first promotion, the Back to You Makeover on August 23rd. Site visitors are now casting their votes for a winner, and in the first 24 hours thousands of votes were registered. The SmartNow experts will also weigh in on the final winner. For this first promotion, the SmartNow experts involved include Dr.Lenora Felderman, a leading NYC dermatologist practicing at Columbia Presbyterian Medical Center and Lenox Hill Hospital; Matthew Shields, accomplished hair stylist at Sally Hershberger whose clients have included Jane Fonda and Meg Ryan; Bridgette Raes, stylist and author of Style Rx: Dressing the Body You Have to Create the Body You Want and Raychel Wade, makeup expert and owner of Cheek to Chic in NYC.

The women's stories are all posted on SmartNow.com and anyone can vote. Emails to friends and family are encouraging all to vote early and vote often. Voting ends September 4, 2008 at 5pm PST. The winner must be ready to pack their bag and head off to NYC on September 9th for a day of beauty the following day.

"The women who applied for this makeover had stories that made us laugh, cry and empathize with them. Plus the applicants are really having fun with this promotion and that is part of our mission," said Julie Wainwright, CEO and Co-founder of SmartNow. Based on the traffic patterns so far, it seems that other women are finding the women's stories to be inspiring as well.

To further drive brand awareness and traffic, SmartNow will regularly offer targeted promotions as a key vehicle for women to find and explore SmartNow. The next promotion is a Holiday themed event and begins in September.

About SmartNow.com
SmartNow.com provides women over 35 with information to help them feel good, look good and do good. The site has over 10,000 pages of expert information and community on health, nutrition, fitness, beauty, humor, relationships and inspiration. Dedicated to providing practical advice and solutions, the site has a wide variety of experts, including doctors and researchers, coaches for diet and general wellness, nutritionists, fitness and yoga professionals and beauty experts contributing to the site on a regular basis. http://www.smartnow.com

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Julie Wainwright
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