Customer Survey Indicates Hollywood Controls Halloween Costume Popularity

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Political events are also showing an impact on costume popularity.

A survey of recent customer opinion reveals that their decision-making process is heavily influenced by movie releases

According to California based Costume Kingdom, Hollywood's latest releases have a big impact on what costumes are popular during any given year. The informal survey asked customers what influenced their decisions on costume purchases. The majority of those asked indicated that pop culture trends and politics play a huge role.

Costumers who want to make sure their Halloween selection appeals to their clients know exactly where to turn for advice. Hollywood can illuminate exactly what clients will seek out as the fall season draws ever closer. The impact has been seen in trends related to both adult Halloween costumes and kids costumes alike.

"A survey of recent customer opinion reveals that their decision-making process is heavily influenced by movie releases," said Tamir Nadborny, president of Costume Kingdom. "Halloween costumes that relate to the latest big screen releases and television hits will always be popular with shoppers, as will those that reflect political trends." Nadborny adds, "In big election years, politics play a huge role in determining which costumes will sell like hotcakes and which ones might sit on a shelf."

To make sure costume selection is wide enough to appeal to customers young and old alike, Nadborny offers this advice for costumers: "Make sure you know the trends, your customers and what's popular and likely to remain so," Nadborny said. "When you can tap into the trends and make sure your costume selection reflects them, consumers will not turn to your competitors for their Halloween needs."

The real trick in having the right Halloween costumes also lies in being able to predict trends early in the year. Since the best costume shops often place their orders with manufacturers months in advance of the holiday, it is important to keep up with entertainment news and current events.

"Being familiar with political, world, Hollywood and television events is an absolute must," said Nadborny. "Local issues should also be considered when making the final selection." He also states, "The more informed shop owners are about cultural and political happenings, the more likely they are to pick the perfect costumes for a particular year."

For more information on popular costumes for 2008, visit Costume Kingdom online at or contact Tamir Nadborny at (818) 668-8326.

About Costume Kingdom:
Costume Kingdom has been an industry leader for more than a decade. The company specializes in adult Halloween costumes, children's costumes and even costumes for pets. With its strong online presence, Costume Kingdom delivers holiday apparel to clients all over the United States. In addition to costumes, it also carries a host of accessories, including masks, wigs, makeup and more.


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Tamir Nadborny