Sydney, NSW, Australia (PRWEB) August 26, 2008
Leading accommodation booking website roamfree.com has launched a multi-million dollar advertising campaign harnessing the collective powers of online and offline marketing. Roamfree.com CEO Chris Dodd said the campaign marked an exciting phase of development for the company which celebrated its first anniversary only last month.
The $10 million media strategy includes:
- $6 million outdoor (billboards & transit)
- $2 million docket / voucher
- $1 million print
- $1 million online
Mr. Dodd said the campaign highlighted the flexibility required in meeting the challenges within a market undergoing exponential growth. "As a new company we have learned so much, so quickly that we have had to look outside our business plan and adjust our strategy along the way," Dodd said
"The challenge has been to harness the power of both online and offline marketing channels and integrate them seamlessly," Dodd continued. "Online channels, particularly search engines, are the most efficient at generating new customers while our branded media campaign builds repeat business into lifetime customer value and keeps travel top of mind."
Chris Dodd, CEO
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