New Century Direct Acquired and Positioned for Growth

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A group of investors led by Mr. Bernard Findley today announced the acquisition of New Century Direct (NCD), a company that operates multiple world class brands in B2B and B2C markets.

We are excited to have closed on this significant transaction and look forward to combining the organizations and rolling out our new growth strategy

A group of investors led by Bernard Findley today announced the acquisition of New Century Direct (NCD), a company that operates multiple world class brands in B2B and B2C markets. NCD will also contract with Findley's existing company, Laserline™, a provider of protective and organizational media storage solutions and accessories.

"We are excited to have closed on this significant transaction and look forward to combining the organizations and rolling out our new growth strategy," said Findley, new Principal of NCD. "The management team, led by CEO Steven Robinson, has just completed a two year turnaround plan which has dramatically improved operating efficiencies. We plan to leverage the existing infrastructure and increase sales by investing significantly in the development of new products as well as sales and marketing initiatives."

New Century Direct is an online sales and marketing company that is vertically integrated and designs, manufactures, and markets a variety of photo presentation and office organization products. NCD operates a 37,000 square foot factory in Tijuana, Mexico and has warehousing, distribution and corporate offices in Santa Fe Springs, California.

NCD markets via a stable of established brands:

Light Impressions™ was established in 1969 and is the leading resource for archival and presentation supplies. The brand offers the world's largest variety of archival storage, display and presentation materials and sells to such customers as museums, galleries, photo-centric institutions, professional photographers, and pro-sumers in the photography market.

Century Photo™ was established in 1953 and helps consumers organize, protect and display their images with a complete line of photo albums, photo pages, scrapbooking items, collector accessories and genealogy products.

Century Business™ was established in 1953 and is an industry leader in manufacturing and distributing world class office supplies and business organization tools. The brand serves organizations large and small from the small office/home office (SOHO) market to Fortune 500 companies.

FileRite™ was established in 1975 and has been providing specialty plastic filing and organization products to medical, dental, legal and general business companies. The brand is the leader in versatile, durable and quality solutions for business organization.

Laserline™ was established in 1983 and offers an extensive line of portable and home/office media storage options as well as a line of media accessories. The extensive offering includes portable CD/DVD and media storage, iPod™ cases , silicon iPod and PSP skins, and other iPod/MP3 related accessories.

"Whether through organic growth or acquisition, we have positioned the company for incredible growth without adding any significant overhead," said Robinson, CEO of NCD.    "There is a large market for our products and the brand equity that has been developed and nurtured over the past four decades positions us for significant growth and profitability in the next four."

To learn more about NCD and its individual brands, visit http://www.newcenturydirectbrands.com.

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Zuzana Prochazka
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