Involver Introduces Thousands of Facebook and MySpace Users to Micro-Lending with Kiva.org

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Kiva.org chooses Involver video campaign platform to tap into Facebook and MySpace.

Involver today announced that over 100,000 Facebook and MySpace users have discovered Kiva.org, with thousands sharing the "I lend because..." Kiva video on their personal profiles. These users are now promoting micro-lending to their personal networks, extending the reach of Kiva.org to an audience that was largely unfamiliar with their cause.

Kiva chose the Involver video campaign platform to tap into Facebook and MySpace, attracting a new audience to their person-to-person micro-lending website. Kiva understands the power of connecting people for a common cause, and hopes to empower members of social networks to lend directly to unique entrepreneurs in the developing world.

"We want to extend our community beyond Kiva.org and join the conversation on social networks like Facebook and MySpace in a very personal and dynamic way." says Premal Shah, president of Kiva.org. "Involver's deep integration with the leading social networks let Kiva deliver a very emotional appeal and introduce micro-lending to a new audience in a clear and simple way."

Involver recently launched the pilot program for its video campaign platform to transform the user experience for video marketing from simply passive ("watch this and hope they click") to active and engaged. The Involver platform lets viewers immediately interact with video in a simple, non-obtrusive way, dramatically increasing engagement.

"Our video campaign platform automatically built branded Facebook and MySpace applications for the Kiva video, allowing people to discover and share the campaign with friends in a non-intrusive way." says Rahim Fazal, co-founder and CEO of Involver. "We have created a dynamic and personalized way for lenders to communicate and extend the Kiva experience to a new audience."

Involver is accepting applications to join its pilot program and plans to add new companies as they expand to support additional large video campaigns. Involver plans to open access to their video campaign platform later this year.

About Involver
Involver is the starting point for any marketer planning to create a video campaign for social networks. Involver's video campaign platform lets companies build, launch, promote, manage and monitor video campaigns that reach millions of social networking users. The platform's rich set of video plug-ins increase engagement, promote sharing, and enable viral distribution.

About Kiva.org
Kiva.org is the world's first person-to-person micro-lending website, empowering individuals to lend directly to an entrepreneur in the developing world. Founded in 2005 by Matt and Jessica Flannery, Kiva.org's mission is to connect people, through lending, to alleviate poverty. Kiva.org currently connects lenders in more than 70 countries with entrepreneurs in 43 developing countries, through 89 microfinance partners. Kiva.org is headquartered in San Francisco.

Useful Links:
Involver Home Page
Kiva Home Page
Kiva Campaign Page on Facebook
Kiva Campaign Page on MySpace
Involver Registration Page

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Jim Schaff
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