Consulting Company Reveals the Top Eight Strategies for Improving Customer Loyalty

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Elevati, Inc. has released a special report outlining the eight must-do strategies for using relationship building skills to fuel the bottom line.

relationship building skills can be learned; for anyone willing and motivated to try.

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Elevati, Inc. has released a special report outlining the eight must-do strategies for using relationship building skills to fuel the bottom line.

Topping the list is something most forget: People are more important than prices. In business, relationships have a greater impact than price in getting a sale, keeping a client, and retaining employees. Research shows that 70% of lost sales are due to poor customer service, not price. This is especially true for companies serving affluent market segments.

This may not be a surprise to most. If it isn't, why do customer still suffer through painful service? A sense of connectedness creates a culture of loyalty within the company and for its customers. The value of relationships can be measured in client longevity, lower employee turnover, and even the company's survival. Goodwin-Maslach says that since 58% of work performance is explained by the skills involved in relationship building, bottom line results are inextricably tied to those skills.

"Most importantly," she emphasizes, "relationship building skills can be learned; for anyone willing and motivated to try."

Tanya Goodwin-Maslach, President of Elevati, Inc., recently recognized by Clarity Consultants® as an expert in the skills of relationship building, points to her unique experiences as a marine biologist, working in remote corners of the oceans with few team members, where she first learned the critical importance of relationships; her survival and the success of the mission depended on them.

Now, drawing upon her experience working with Fortune 500 companies as a leadership development specialist, she says, "Whether in the wild or the organization, it's the same. People want authenticity, efficiency and support in their relationships; whether they are customers, employees or friends. The results of such genuine partnerships are evidenced by companies like Best Buy®, Whole Foods® and American Girl® whose customers keep flocking to buy despite the tough economy."

She reminds leaders that while relationships are important to sales reps, they also are critical for success in your career, company communications, public relations, human resources, and in life. Adding one or two behaviors in your interpersonal skills tool-kit, on a regular basis, can make the difference between someone staying with you as an employee or customer, or taking their money (and knowledge) to a competitor.

For further information, contact Tanya Goodwin-Maslach at 619-573-0918 or Tanya @ elevati-inc.com.

Get the report at http://www.elevati-inc.com/resources.html.

Elevati, Inc. is a San Diego-based consulting firm that specializes in teaching leaders and managers how to improve their critical relationship skills. They offer coaching, keynote speaking, and special service two-day coaching retreats.

Contact:
Tanya Goodwin-Maslach
Elevati
Tanya @ elevati-inc.com

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