TrialPay Expands Advertising Options, Launches Gifts & Gourmet Category

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Shoppers can now pay for items online by transacting with companies such as David's Cookies, Legal Sea Foods and Restaurant.com

TrialPay, the payment option that offers a free product with every purchase, gives online shoppers a delicious new payment option with the launch of a Gifts & Gourmet category. Top companies from the food industry have enlisted in this new advertising section, marking a milestone for the payment method widely used for digital goods and services.

TrialPay is a revolutionary payment platform used by leading e-commerce merchants from the software, casual games, online services, publishing, online retail and social networking industries. TrialPay lets customers pay for items online by completing one offer from a network of 2,000 blue-chip advertisers. With the launch of the Gifts & Gourmet category, customers can now pay for software, online subscriptions and more by mail-ordering fresh lobsters from Legal Sea Foods, purchasing money-saving gift certificates from Restaurant.com or buying sweet treats from David's Cookies. Gifts & Gourmet joins TrialPay's 12 other advertiser categories, which include Music/DVDs/Games, Clothing & Fashion and Books & Learning.

"Now customers can get digital goods and services for free by buying dinner, dessert or even wine," said Alex Rampell, co-founder and CEO of TrialPay. "This new category is a direct result of our success with advertisers in the food industry and proves that TrialPay's model can be effective for any type of business."

With TrialPay, everyone benefits--shoppers get their original product for free, merchants make more sales and advertisers acquire new customers on a pay-for-performance basis. David's Cookies, an online retailer of cookies, cakes and other specialty desserts, was TrialPay's first major advertiser from the food industry. The company's success has played a big part in the creation of the Gifts & Gourmet category.

"Our TrialPay sales have quadrupled since this time last year and we expect the addition of a Gifts & Gourmet category to boost our sales even more," said Dennis Consorte, Director of E-Commerce at David's Cookies. "This category creates a unique opportunity for companies like ours to reach new customers with a great 2-for-1 deal at a time when many people are cutting back on dining out and sending thoughtful gifts like fresh-baked cookies. "

About TrialPay

TrialPay is the only payment method that increases a customer's willingness to pay. Visa, MasterCard, PayPal and other standard payment options process transactions but they do nothing to boost sales. TrialPay entices shoppers to complete their purchase by giving a 2-for-1 with every transaction. Shoppers get their original product for free by completing one offer from blue-chip advertisers. With TrialPay, everyone wins: merchants make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.

TrialPay works with more than 5,000 premium merchants, including McAfee, The Wall Street Journal, Skype, Match.com and other industry leaders in software, games, publishing, online services and retail. TrialPay currently has more than 10 million registered users and adds 40,000 new users every day.

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Mike Reilly
fama PR
617-759-4154
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Lisa Contoyannis
TrialPay
(650)-318-0000
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