We're extremely proud to share all of this exciting information
Los Angeles, Calif. (PRWEB) August 28, 2008
Consumer interest in real estate surged in July with significant month-over-month increases in both traffic (29%) and time spent on site (26%) on Realtor.com (1), the #1 homes-for-sale-site. In fact, year-over-year page views on Realtor.com and the Move Network increased by 22% and 11% respectively (1), as consumers spent more time searching properties in popular and unexpected metro areas than this time last year.
Local markets in July experiencing the largest year-over-year percentage increases in consumer searches on Realtor.com included Stockton-Lodi, CA (140.9%), Las Vegas, NV (93.9%), Fort Myers-Cape Coral, FL (69.5%), Detroit, MI (51.8%) and Washington, DC-MD-VA-WV, VA (49.1%). Click to: http://marketing.realtor.com/julysearch/ for the full list.
"As interest in local real estate markets picks up, consumers actively engaged in real estate search continue to invest their time on Realtor.com and on the Move Network," said Lorna Borenstein, president of Move, Inc. "The fact that consumers are spending significantly more time on Realtor.com than with many of the next closest competitors confirms they're looking to us to provide reliable and comprehensive content, access to the largest and most accurate listing database on Realtor.com, and valuable home buying resources. While finding interesting and entertaining information on real estate Web sites is fun, Move is committed to delivering the most current, reliable and useful real estate data that consumers need and expect from the trusted leader."
Borenstein continues by pointing out year-over-year traffic on Realtor.com increased by 9.5%, despite the fact that traffic within the real estate category declined by 1%, and consumers spent 24.7% more time in July on Realtor.com than on the next closest competitor (1).
During the company's second quarter 2008 earnings call, Move announced registrations on Realtor.com Beta increased by 60%, while three times the number of consumers received email alerts with updated information about their saved searches as compared to registrations on the "classic" site. The company also reported personalized alerts have shown a better than 50% click-through rate, driving consumers back to view Realtor.com content and advertising.
"We're extremely proud to share all of this exciting information," Borenstein said. "These combined results demonstrate that Realtor.com and the Move Network are making significant progress towards meeting our strategic objectives that will enable us to deliver a world class experience to both consumers and advertisers at a time that answers their needs."
As a public company and category leader, the Move Network uses public, panel-based reporting services when stating traffic counts so they can be verified. Move supports the practice of public attribution of sources when quoting data from reports, polls, and surveys in order to offer the transparency and clarity real estate professionals and consumers need when searching for a trustworthy online source of information.
REALTOR.com®, where the world shops for real estate online, is operated by Move, Inc., (NASDAQ: MOVE) and is the official Web site of the National Association of REALTORS®. Ranked as the #1 homes-for-sale site, REALTOR.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 6.3 million consumers in July 2008 (1). Agents and companies have the power to customize REALTOR.com® resources to maximize their brand and productivity.
REALTOR® and REALTOR.com® are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS®. REALTOR® is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners
ABOUT MOVE, INC.
Move, Inc. (NASDAQ: MOVE) is the leader in online real estate with 8.7 million (1) monthly visitors to its online network of websites. Move, Inc. operates: Move.com®, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com®, the official Web site of the National Association of REALTORS®; Welcome Wagon®; Moving.com; SeniorHousingNet™; and TOP PRODUCER® Systems. Move, Inc. is based in Westlake Village, California, and employs more than 1600 individuals throughout North America. For more information: http://www.move.com.
(1) comScore Media Metrix, July 2008
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.
Contact: Julie Reynolds / Move / 805.557.3080 email@example.com
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