Starts Search for Environmental Future

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Google powered environmentally conscious search engine launched.

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RSS the environmentally conscious search engine and online community, today announces its global launch. Click4Carbon uses Google’s technology and helps individuals, schools and businesses offset their carbon footprints by offering informative advice. Profits generated from usage of the site are then used to fund worldwide forestation projects.

Click4Carbon is the only environmentally friendly search engine to use Google’s technology. Their forestation projects are managed by the Plant-A-Tree-Today (PATT) Foundation. Users have access to traditional Google functions such as categorising searches by websites, images and videos as well as being able to download a Click4Carbon search tool bar. In addition, website owners have the option of adding a Click4Carbon search box to their sites. is also an online community and forum which promotes environmental awareness and practical advice on how individuals can reduce their carbon footprint. This includes a Carbon Calculator which can offer an indication of users’ impact on the environment. Following calculations based on volunteered information on transport, recycling and home energy circumstances, the calculator offers users a potential carbon savings target.

John Russell, co-founder and director of Click4Carbon with his wife Claire, commented: “As a couple with two young children we were becoming increasingly concerned about our impact on the environment and we started to look actively at how we could reduce our own carbon footprint. Like many families up and down the country we realised there are no easy answers and you can’t suddenly become ‘green’ overnight. The philosophy we adopted was to think big and act small. Both my wife and I work in an office environment and we noticed that we are always using search engines and that’s where the idea for Click4Carbon came from.”

“The principle behind Click4Carbon is to offer users one simple means of reducing their footprint through an everyday activity that they already do. We are not trying to reinvent the wheel – Google is by far the most popular search engine in the world – all that we want to do is provide users with that same experience but with a different goal in mind. Click4Carbon is our way of trying to make a difference.”    

Press Contacts:
Alasdair Townsend
Alasdair.townsend @
+44 (0) 207 038 0638

PATT Foundation:
Andrew Steel
andy @
+66 (0) 2 259 6255

About the PATT Foundation:

PATT was formed in 2005 with a mission to react to problems caused by the massive and increasing levels of deforestation worldwide, raise awareness and educate children about environmental issues and the role forests play in our daily lives, take action against climate change, and to PLANT MORE TREES. PATT has an operational office in Bangkok, Thailand.


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Alasdair Townsend