the ethical conduct of business with consumers.
Bensalem, PA (PRWEB) August 27, 2008
AWSA was created by a group of warranty providers who are concerned about the direction of the auto warranty industry, and who are committed to a proactive approach to improving it. The aim of members of AWSA is to enhance the entire industry, by establish standards and by enforcing compliance to them. The ultimate goal is to universally improve the auto warranty industry for companies and customers alike. Warranty companies that do not adhere to the high standards of AWSA will be clearly distinguishable from those that do. The desired result is to provide consumers an easy, positive, and straightforward experience when shopping for a warranty.
As stated in their Preamble, AWSA has established guidelines to promote "the ethical conduct of business with consumers." Among those pioneering guidelines is a Customer Bill of Rights. It states, in part, that "A customer has the right to:
•Not to be subject to unfair, deceptive, abusive, or high pressure sales tactics.
•Accurate information presented in a clear and understandable manner.
•A written disclosure of all details associated with a warranty contract.
•Respectful, professional, and accurate responses to all product questions and requests."
Additionally, the AWSA guidelines address such diverse and important areas as advertising, telemarketing, refund policies, data collection, privacy, and consumer complaints.
Joining AWSA is "a necessary step to improving customer confidence. It also helps separate our company from the ones sending postcards, making cold calls, and misrepresenting who they are, what they do, what they cover, and what they cost," said Dan Rorapaugh, CEO of AA Auto Warranty. "By being a part of AWSA, we want to help raise the bar in this business, which has definitely been lowered in the last few years. We also want our customers to know that we think we can be successful by being honest, low-pressure, and by just being professional," adds Rorapaugh.
AA Auto Warranty is pleased to join with the other members of AWSA to help protecting the auto warranty industry, and the millions of customers who benefit from its services.
For more information about AA Auto Warranty, visit http://www.aaautowarranty.com