First On-line Rating System for Entreprenuers to Determine Potential for Attracting Outside Investment

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PlazaBridge Introduces Entrello To Deliver First Ever Comprehensive Quantitative Scoring of Entrepreneur's Investment Potential. EntrelloScore™ provides entrepreneurs best quantitative indication of potential to attract investment and succeed in a sustainable business.

PlazaBridge today announced the launch of yet another new program for entrepreneurs. This latest initiative, Entrello (, began accepting entries today from entrepreneurs interested in getting an objective indication of their company's potential for investment. The EntrelloScore™, based on a complex algorithm derived from a comprehensive study of entrepreneurial success in securing investment, provides the entrepreneur with a quantitative measure of investment potential which can be tracked over time as the company evolves.

"Ask any entrepreneur today how confident they are about knowing exactly where they stand with respect to investor interest and they will respond with total frustration," explained Robbie Hardy, PlazaBridge managing partner, angel investor and serial entrepreneur. "Our goal was to create a tool that takes the emotion out of the equation, providing a truly objective score of investment potential."

The need to know where the entrepreneur stands in the capital raising process is often paramount. The EntrelloScore™ grounds them in a score that can be monitored and managed. Also, the EntrelloScore, if the entrepreneur opts-in to the program, provides for their score to be published to participating investors.

The EntrelloScore™ is one of a group of programs and services offered to help entrepreneurs succeed in this economic environment. The EntrelloScore™ from Entrello, LLC, in partnership with Phenix Solutions, a Raleigh, N.C. based technology development company, complements other PlazaBridge programs like, LiftOFF™, DealDesk™ and REAP™ .

About PlazaBridge

PlazaBridge is a privately owned company focusing on delivering practical solutions to start-up and early stage companies seeking help in removing growth barriers around marketing, sales, branding, operational processes, capital development and executive decision making. The company creates and employs a variety of services and programs that have proven successful in RBD (Rapid Business Development) and accelerating revenue successes. The managing directors are experienced entrepreneurs with proven records. PlazaBridge also works with large companies to cost effectively launch external businesses based on internal IP assets. Additional information can be found at

About Phenix Solutions
Phenix Solutions was founded in 2004, based on the proven concept that companies using a well-managed, appropriate blend of onshore and offshore software development resources can maximize their return on software R&D investment. The company has exceptional skills in executive technology management, senior project management, architecture, modeling, documentation, and training to offer expertise as a full-service software R&D team. Phenix Solutions is committed to providing our clients with smart, low-risk, high-value solutions through strategic technology consulting, software development, custom courseware, and specialized, targeted training services. Phenix Solutions headquarters are located in the Research Triangle Park area of North Carolina, USA, and our software development laboratory is located in Simferopol, Ukraine.

Contact:    Shawn Ramsey
        Crossroads Public Relations
        sramsey @


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