The CFO Group Brings Advertisers Contextual, Editorially-Adjacent Advertising Opportunities on CFO.com

Share Article

The CFO Group's new partnership with Firstlight ERA leverages unique search technology to benefit advertisers and CFO.com visitors alike.

The CFO Group has entered into an agreement with Firstlight E|R|A (Editorial Related Advertising) to deliver a Business Solutions Center on CFO.com. This Business Solutions Center is a powerful, innovative way for marketers to integrate their marketing messages to the CFO.com audience through enhanced search technology.

When CFO.com visitors view editorial content that is related to a marketer's products and services, they will be presented with a link to the advertisers' most relevant content, powered by the Firstlight E|R|A platform. This positioning allows marketers to present product information and messaging to customers and potential customers when and where they are most receptive.

"We are excited about bringing this targeted, cost-effective online marketing tool to our advertisers," said John Pal, VP eMedia & Audience Development for The CFO Group. "It represents our commitment to creating innovative marketing programs that will help our advertisers extend the reach of their messages in an intimate, context-sensitive way."

The CFO Group's clients will appear in the Business Solutions Center directory, and their marketing content will appear within the Business Solutions Center section of the CFO.com website.

"In addition to offering editorial adjacency, we will drive traffic through the online directory on CFO.com AND optimize advertiser content for all major search engines," added Mark MacDonald, U.S. CEO of Firstlight E|R|A. "We think that our technology, combined with the strong CFO brand and its audience of senior corporate finance decision makers, will provide advertisers with a powerful marketing tool."

Charter sponsorship opportunities are now available. Please contact Lissa Short, SVP of Advertising, at 212-541-0512 or reach her at lissashort @ cfo.com.

About The CFO Group
CFO magazine, CFO.com, CFO Conferences, and CFO Research Services together constitute The CFO Group. With a rate base of 450,050, CFO is the leading business publication for C-level and senior financial executives and thus provides a close-to-the-customer connection that extends across all business lines. The CFO Group also reaches an international audience of corporate leaders with its global group of magazines, including CFO Europe, CFO Asia, CFO China, and CFO Russia (produced by B2B Media under license from CFO Publishing Corp.). CFO.com reaches roughly 350,000 senior finance executives each month and won the 2007 Jesse H. Neal Award from American Business Media for Best Website. CFO Conferences and CFO Research Services provide one-of-a-kind environments to engage decision makers around the world. The CFO Group is an Economist Group business. For more information, visit http://www.cfo.com.

About Firstlight ERA
Firstlight, which was founded by former publishers, created the E|R|A ("Editorial Related Advertising") software in 1999 as an online solution for legislators and policymakers in the United Kingdom. The E|R|A software was successfully launched to provide quick and easy access to relevant information and research that was needed for topics related to legislation and policy. Today, Firstlight E|R|A provides an array of publishers with up-to-date technology that delivers a targeted online marketing tool for advertisers. For more information, visit http://www.firstlightera.com.

Contact:     
John Pal, VP eMedia & Audience Development
212.641.9824
johnpal @ cfo.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Chris Corteen
Visit website