This acquisition is an important step for our company and key to our business strategy for continued growth. As a single owner and operator of this region's stores we will provide customers with a consistent level of service as well as ample locations to serve our growing fleet customers needs.
West Sacramento, CA (PRWEB) August 26, 2008
Broadbase Inc. announced today the company has purchased 18 Sacramento Jiffy Lube oil change locations from Jiffy Lube International, a wholly owned indirect subsidiary of Shell Oil Co. With the purchase of these stores, Broadbase becomes the largest Northern California franchisee in the Jiffy Lube system with 33 locations, serving the greater Sacramento and Central Valley areas as well as the I-80 corridor.
"Jiffy Lube pioneered the fast and convenient oil change and set the industry standard for preventive maintenance service," said Rick Altizer, president, Jiffy Lube International. "Broadbase is a very accomplished franchisee in our system having been awarded our most prestigious honor, 'Jiffy Lube Franchisee of the Year' in 2006. We are pleased they have acquired these stores and will continue to build the Jiffy Lube brand in the Sacramento region."
Established in 1985, Broadbase Inc. is one of the original west coast Jiffy Lube operators and among the most experienced companies in the national Jiffy Lube network. Broadbase brings a long history of innovation and community involvement to the Sacramento region. The company entered the Sacramento market in 2005 when it opened its Rocklin store and then soon after took over the store in El Dorado Hills.
"We are well positioned to build onto the success of these Sacramento stores and continue to grow the Jiffy Lube brand as the quick lube service of choice in the Sacramento region," said Don Fowler, Broadbase owner and Jiffy Lube franchisee. "This acquisition is an important step for our company and key to our business strategy for continued growth. As a single owner and operator of this region's stores we will provide customers with a consistent level of service as well as ample locations to serve our growing fleet customers needs."
Jiffy Lube is known for its outstanding fleet account program servicing more national and local fleet vehicles than any other provider in the Sacramento region. For more information visit http://www.jiffylubeca.com/fleet.html
Broadbase Community Involvement
Broadbase believes in supporting our communities. Since 1986, through sponsorships, scholarships, and other programs, the company has donated over $500,000 to local charities and other organizations. Including the American Heart Association's Go Red Campaign for Women, the company supports the Susan G Komen Race for the Cure, the Cystic Fibrosis Foundation and founded the Jiffy Lube Scholarship Program to name just a few.
"In honor of Jiffy Lube's 30 year anniversary, we look forward to awarding $30,000 in scholarship money to local high school seniors through the Jiffy Lube Scholarship Program this October," said Fowler.
For more information, store locations and printable coupons, please visit Jiffy Lube online at http://www.jiffylubeca.com.
Note to Editors:
Photos will be available upon request.
About Broadbase Inc.:
Headquartered in West Sacramento, CA, Broadbase, Inc., doing business as Jiffy Lube, was incorporated in California in 1985. They company now employs over 400 people and have serviced over 4 million vehicles in their 24 years of business throughout the Northern California and Central Valley.
We pride ourselves in offering state of the art automotive preventive maintenance services that meet or exceed our customer expectations. The company has fleet, small business and affinity group pricing and monthly billing for both private business and government agencies. Please visit us online at http://www.jiffylubeca.com to learn more.
About Jiffy Lube International:
Jiffy Lube, with more than 2,200 service centers in North America, services approximately 27.5 million vehicles each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with faster professional service for their vehicles. Headquartered in Houston, Jiffy Lube International is a wholly owned, indirect subsidiary of Shell Oil Company.