Stellar Concepts reduces bounce rates with video spokespeople

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As the number of web sites continues to grow and the competition to obtain high organic rankings increases, companies are exploring ways to boost web site traffic and keep visitors engaged.

Traditional search engine optimization techniques will get someone to your site

As the number of web sites continues to grow and the competition to obtain high organic rankings increases, companies are exploring ways to boost web site traffic and keep visitors engaged.

To decrease bounce rates, Stellar Concepts and Design, a Ft. Lauderdale -based advertising and multi-media company, recently added virtual spokespeople and streaming video to its scope of services. A bounce rate is a mechanism to measure quality of web site traffic. It reflects the percentage of visitors who leave after visiting only the landing page (accordingly the term "bounce"), versus those who navigate into a site further.

"Traditional search engine optimization techniques will get someone to your site," says Anthony Giudice, Stellar Concepts president and founder. "But it won't make them stay there. While content is key, it's also important to present the information in an engaging way. By introducing more interactive elements, we are able to accomplish that."

Virtual spokespeople and streaming video captures the segment of the web audience that prefers to watch -- not read. It's a growing trend in the industry and a service Stellar Concepts is happy to introduce to help its clients remain competitive.

For more information on Stellar Concept's scope of services, visit http://stellarconcepts.com/

About Stellar Concepts:
Since its inception in 1997, Stellar Concepts and Design has provided marketing and printing for over 10,000 clients nationwide. With their printing and design department, promotional product department, Direct mail/Marketing department, web design and Search Engine Optimization (SEO) and their new digital media division, Stellar is a one stop shop for any advertising campaign.

Contact:
Adam Fell
Stellar Concepts and Design
954.489.2250

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Anthony Giudice
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