It's Good to "B" hfa: Akron Agency Listed Among Top U.S. Agencies by BtoB Magazine; Receives National Recognition in Special Report

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hfa (Hitchcock Fleming & Associates Inc.) has received recognition as a top U.S. agency in a special 2008 report from BtoB magazine.

hfa (Hitchcock Fleming & Associates Inc.) has received recognition as a top U.S. agency in a special 2008 report from BtoB magazine. On average, fewer than three agencies per state were recognized by BtoB magazine. Recognition was achieved via a mix of criteria that included new clients, new campaigns, creative execution and growth of business.

hfa's recognition was determined in part for its marketing campaigns for The Goodyear Tire & Rubber Company and Therma-Tru® Doors.

In 2007, Goodyear launched a new performance tire into a crowded marketplace. hfa provided creative strategic executions that educated sales people about the benefits of this tire. A dealer communication book, detailed announcement video, in-store point of sale and training materials helped Goodyear retailers understand the tire's benefits and provide consumers with comprehensive tire-buying advice. These informative and attractive materials helped provide higher-than-anticipated sales results.

Along with providing its clients with automotive products expertise, hfa has a comprehensive building products capability. With clients such as Carter Lumber, Tremco® and KraftMaid® Cabinetry, hfa is adept at strategizing and planning for building products campaigns.

Therma-Tru Doors, the most preferred brand of entry doors by builders, realized an opportunity to energize relationships with audiences in a key target market. In order to gain meaningful insights into the mindsets of these dealers, distributors and builders, hfa employed its truthpointâ„¢ research process.

After analyzing the research results, hfa launched a campaign that provided complex technical information in an easy-to-understand messaging format. After the campaign's launch, orders for new products increased and customers showed recognition of Therma-Tru's ability to continue to understand and meet the needs of the market.

"Our clients are among the leaders in their industries," said Jack DeLeo, president and CEO of hfa. "Our joint collaboration with them leads to creative campaigns which help address marketplace challenges and affirm their leadership positions."

hfa holds the honor of being named a top agency with such prestigious firms as BBDO New York, DDB, McCann Erickson New York and Wunderman.

About hfa:
hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in retail, consumer, industrial, building products and business-to-business clients. hfa was established in 1940. Among its clients are Schneller®, the global leader in engineered decorative materials for aviation and rail car interior design and manufacturing; Tremco, North America's premier provider of comprehensive facility management solutions; Venture Lighting, the world leader in metal halide technology; and Nexa Autocolor (of North America), a world-leading automotive refinishes brand in more than 150 countries. hfa's expertise encompasses branding, research, strategic planning, public relations and media. Whether working in print, broadcast or Web formats via The BuzzwerksTM interactive division, hfa cuts through communications clutter to make a client's message resonate. To learn more, please visit http://www.teamhfa.com and http://www.thebuzzwerks.com.

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