As Luxury Brands Suffer, More Retailers Turn to Off-Brand Model

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With the economic downturn in full-swing, more retailers are turning their attention to "off-brand" stores to pad the blow as luxury brands suffer. According to Business Week writer Pallavi Gogoi, "Luxury companies have responded by offering new categories of goods."

With the economic downturn in full-swing, more retailers are turning their attention to "off-brand" stores to pad the blow as luxury brands suffer. According to Business Week writer Pallavi Gogoi, "Luxury companies have responded by offering new categories of goods."

As stores like Saks Fifth Avenue take the defensive with plans to expand their discount sister store "Off 5th", a Dallas based chain called $8 Fashion Outlet is proving to be ahead of the curve in creating a business model to give consumers what they are demanding.

$8 Fashion Outlet will brand themselves as the "go-to" retailer for women looking for stylish, high-quality fashions on a budget. The store, owned by retail specialists Texas Fashion Group, focuses on strategic buying opportunities in order to offer customers a 70-80% discount on the same fashions seen in department stores.

Senior Executive at Texas Fashion Group, George Bruce said, "Our motto says it all, 'Simply Smart Shopping.' We have developed the $8 Fashion Outlet concept based on our ability to steadily locate opportune buys of better goods in the marketplace. We are offering them to a public that appreciates the savings on extraordinary quality garments. At a time when the economy is struggling, these fashion buys represent a huge savings."

For more information about $8 Fashion Outlet, please visit http://www.8dollarfashion.com or call contact GURU Partners at 972.248.8600.

$8 Fashion Outlet
6100 Avenue K
Plano, Texas - 75074
(Avenue K and E. Spring Creek Pkwy - Next to Garden Ridge Center)

Store Hours 10-8 Monday-Saturday.

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Natalie Walker
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