CPA Watchdog™ Offers CPA Fraud Protection to Affiliate Advertising Networks and Advertisers

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CPA Watch Dog is fast positioning itself as the premier authority in affiliate fraud protection, and for good reason. A comprehensive fraud monitoring service and revolutionary cpa fraud detection technology provide both affiliate networks and advertisers with the best affiliate fraud protection available today. Using proprietary technology, CPA Watchdog identifies, tracks, and prosecutes affiliate fraud. The following is an in depth look at the fraud detection cycle:

CPA Watch Dog is positioning itself as the premier authority in affiliate fraud protection, and for good reason. A comprehensive fraud monitoring service and revolutionary cpa fraud detection technology provide both affiliate networks and advertisers with the best affiliate fraud protection available today. Using proprietary technology, CPA Watchdog identifies, tracks, and prosecutes affiliate fraud. The following is an in depth look at the fraud detection cycle:

All non-verified CPA (cost per action / acquisition) conversions flow through CPA Watch Dog's Predator-I anti-fraud auditing technology. Using a proprietary data analysis method, all non-verified conversions are broken down and reassembled, each containing a unique cyber fingerprint. PREDATOR-I scans this fingerprint for matches against a database of every known fraudulent system, method and tactic that today's sophisticated cyber criminals use. When the PREDATOR-I System identifies possible fraud, the transaction is flagged and the fraud level is upgraded. Each transaction is then passed through the NETHAWK system. NETHAWK analyzes affiliate and advertiser data across an entire affiliate network, using a series of complex algorithms to cross-reference all network transactions, and thereby identifying a greater percentage of internet affiliate fraud.

The final step in the fraud identification process is CPA Watchdog's CROSSFIRE Anti-Fraud technology. This one of a kind technology takes data collected from the PREDATOR-I and NETHAWK systems in combination with information from multiple additional data feeds, and conducts a CROSS NETWORK SCAN to identify the probable fraudulent activity, even at the most sophisticated levels. As a third party solution, CPA Watchdog has the unique ability to view transaction data industry-wide, allowing for the ultimate in affiliate fraud protection. All transactions are audited and assigned a final fraud probability rating and the results are displayed near real-time within the network's or advertiser's online CPA Watchdog Interface, making it possible to get a view of current affiliate activities which fall into the fraudulent category as they occur.

The final result of CPA Watchdog's Proprietary Fraud Monitoring System yields high-quality CPA transactions for CPA Watchdog protected networks and advertisers and is the first and only such program in existence. CPA Watchdog is currently the only third-party affiliate marketing fraud prevention company that identifies, tracks, and allows for the prosecution of affiliate fraud. CPA Watchdog also has a complementary affiliate verification program that allows affiliates to voluntarily plug into the fraud protection model at an earlier point in the curve and thus identify themselves as credible, verifiable affiliates who have submitted themselves to close scrutiny. Together, these programs are aimed to make the Cost Per Action model a far safer one than the click-fraud-prone Cost Per Click (CPC) model, which has comparatively far fewer such safeguards in place.

Interested affiliate advertising networks and advertisers are encouraged by CPA Watchdog™ to visit the http://www.CPAWatchdog.com web site for more information.

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Ernie Falco, III

MEDIA INQUIRIES
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