EQAL Announces New Online Drama Series "LG15: The Resistance"

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Sneak preview Sept. 16 at the New York Television Festival; Series to premiere online Sept. 20, 2008; Distribution partnerships with MySpaceTV, imeem, Veoh, YouTube and Hulu signed for season one; Redesigned LG15.com website with new community features to launch with the show.

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We're all but exploding the wall between creators and viewers, letting fans contribute directly to the unfolding narrative in a way never before attempted in scripted entertainment.

EQAL, the social entertainment company founded by the creators of lonelygirl15, today announced details of the next online serial drama in the LG15 universe, titled "LG15: The Resistance." The new US-based series will share the mythology behind the previous series "lonelygirl15" and UK-based "KateModern."

Beginning with its online premiere on Saturday, Sept. 20, season one of "LG15: The Resistance" will run for 12 weeks. Daily posts by the characters on LG15.com will consist of short videos and other multi-media content such as text blogs and photos, concluding with a weekly episode posted every Saturday that will include all of the week's dramatic developments. An exclusive sneak preview of the first episode of the new series will be shown at the New York Television Festival Digital Day at 7 p.m. ET on Sept. 16.

In order to allow the audience to better engage with the new show and interact with each other, EQAL also announced plans to completely redesign the LG15.com website and provide its devoted community with new and expanded social features. Audience participation and interactivity throughout the series will be essential to advancing the plot, with the community called upon to make suggestions and solve puzzles for the on-screen characters. The enhanced site will allow fans to do that through the creation their own profile pages and participation in live chats with characters from the show. Other community features include discussion forums, comment boards, character blogs, groups, and more. Future enhancements will add photo and video sharing to the LG15.com social network.

In addition to the new LG15.com, video episodes from the first season of "LG15: The Resistance" will be available on popular social networks and online video sharing sites including MySpaceTV, imeem, Veoh, YouTube™ and Hulu. As the season progresses, all video content, including daily video and weekly show episodes, will premiere jointly on LG15.com and LG15 branded video profile pages on the various partner properties. Customized promotions with each partner will vary, but will involve feature homepage placement over the course of the season to drive traffic and entice new fans.

"With 'LG15: The Resistance,' we are taking social entertainment to the next level. By incorporating the lessons learned about writing for the Internet and audience interaction from our experience with 'lonelygirl15' and 'KateModern,' 'LG15: The Resistance' is poised to be the most engaging experience in online drama to date," said Miles Beckett, CEO, EQAL. "We're all but exploding the wall between creators and viewers, letting fans contribute directly to the unfolding narrative in a way never before attempted in scripted entertainment."

The story told in "LG15: The Resistance" will continue to operate in the LG15 universe with its shared mythology and select overlapping characters from lonelygirl15, including leading characters "Jonas," played by Jackson Davis, and "Sarah" played by Alexandra Dreyfus. As with the previous series, "LG15: The Resistance" will revolve around The Order, an evil secret society that has discovered the existence of very rare girls that carry a special blood trait. The Resistance is now the only hope in battling The Order, but they must overcome great obstacles to do so. The new series will combine action, romance and intrigue in the spirit of "Buffy the Vampire Slayer" and "National Treasure." While this back-story will be familiar to long-time fans, "LG15: The Resistance" has been developed to ensure the plot will be extremely accessible to new fans as well. "LG15: The Resistance" is executive produced by Miles Beckett, Greg Goodfried and Amanda Goodfried, the producers of lonelygirl15 and KateModern. Joshua Fialkov, creator of the graphic novels "Elks Run" and "Punks," joins as head writer.

"EQAL has pioneered some of the most successful serial dramas in the Internet age, and we're confident they've got another hit in store with, 'LG15: The Resistance.' We're thrilled to bring their ground-breaking new show to over 27 million users on imeem and equally excited to have LG15 fans connecting around imeem music and video playlists," said Jeff Reine, director of business development at imeem.

As with the previous series, brand sponsors will be tightly integrated into "LG15: The Resistance" and seamlessly woven throughout the narrative. EQAL is currently seeking brands that are interested in new forms of product placement and cutting edge interactivity on the Internet.

For a preview of "LG15: The Resistance," see the trailer: http://www.lg15.com/lonelygirl15/?p=675.

About EQAL:
EQAL (pronounced "Equal") is a social entertainment company dedicated to changing the way content is consumed. Merging technology with creative development and production expertise, EQAL is a leader in the creation of truly interactive shows. Formerly known as LG15 Studios/Telegraph Ave. Productions, the company recently concluded the runs of the two most successful online interactive dramas, lonelygirl15 and KateModern, which had over 150 million combined views. Through partnerships with independent producers, traditional media companies, and multi-national brands, EQAL is dedicated to building online communities that engage users like never before. The company recently signed a first-of-its-kind partnership with CBS to create and produce multi-platform television, online and mobile entertainment for existing and future CBS television productions. EQAL is headquartered in Los Angeles. For more information: http://www.eqal.com.

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Casi Kneebone
EQAL
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