Millions of UK households have already chosen the great taste of BRITA® filtered water when they are at home. The potential this partnership brings to offer those same consumers access to the consistent quality and taste of BRITA® filtered water when they are away from home is something we are striving for.
Glasgow, Scotland (PRWEB) August 28, 2008
The partnership brings together Eden Springs' POU expertise and existing service network, with the world's leading water filtration brand, to offer customers access to BRITA® filtered water in offices, public buildings and other out of home environments.
Growing concerns regarding the environmental impact of the transportation of bottled water has led to growing demand for POU water coolers.
Not only does this new partnership provide a strong product and brand offering to the POU market, but it also brings the added environmental benefit that all BRITA® filter cartridges are 100% recyclable.
Eden Spring's hopes that all of its POU machines, both new contracts and retrofits will soon offer BRITA® filters inside. Both companies currently have similar distribution maps, making for easy access to clients. Third-party company Streamline, who currently supply BRITA® with filter exchange services, will continue to do so under the new deal.
The deal will help boost Eden Spring's presence in the POU market, offering a point of difference and quality to customers.
Eden Springs Commercial Director Graeme Carruthers commented: "The strategic vision of both companies is clearly aligned towards providing the optimum hydration solutions for the home and workplace alike."
"This new partnership brings together two market leaders; both passionate about water, innovation and service and it represents a very exciting development for the UK water cooler sector," he continued. "By adding BRITA® filtration technology to Eden Spring's products and service network, we can offer our customers access to great tasting BRITA® filtered water in the office and as well as at home."
BRITA® Marketing Director Neal Jones added: "Millions of UK households have already chosen the great taste of BRITA® filtered water when they are at home. The potential this partnership brings to offer those same consumers access to the consistent quality and taste of BRITA® filtered water when they are away from home is something we are striving for."
You can find out more about this offer by calling 0800 28 14 14 or visiting http://www.edensprings.co.uk/brita.
About Eden Springs
Eden Springs is the number 1 supplier of bottled and plumbed-in water coolers in the UK. Based in Glasgow, they supply and service 130,000 coolers held by more than 80,000 customers across the country. To learn more about Eden Springs, or to view a complete range of water coolers, visit http://www.edensprings.co.uk.
Damien Higgins, Marketing Manager, Eden Springs
Mob: 0779 582 4806
Tel: 0800 281 414
damien.higgins @ uk.edensprings.com