AbsoluteROI Names Ryan McGavran General Manager

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Former sales director promoted to top management slot at company best known for Datacard™, a list-management solution to reach consumers quickly and cost-effectively.

His contagious enthusiasm, analytical ability and leadership complement his keen understanding of client needs and help him steer AbsoluteROI to exceed targets and drive product and process innovation.

Las Vegas-based AbsoluteROI™, a Selling Source, LLC company and an industry-leading provider of marketing database and list management solutions, today announced Ryan McGavran has been promoted to general manager.

Formerly director of sales, McGavran now heads AbsoluteROI's management, product marketing and business development. He also manages data mining, market analysis, strategic-alliance building and sales operations.

AbsoluteROI's flagship product is Datacard™, a powerful list-management solution with accurate and up-to-the-minute information for businesses that want to reach consumers quickly and cost-effectively.

Constantly updated via live feeds from numerous e-commerce Web sites, Datacard ensures that online and brick-and-mortar businesses get greater accuracy, larger counts and a higher response rates from their direct marketing campaigns.

With information ranging from e-mail addresses to mobile phone numbers, AbsoluteROI is able to quickly provide comprehensive, detailed lists. The company currently has more than 165 million unique e-mail addresses; 65 million cell phone numbers; 35 million home phone numbers; and 75 million home addresses of general interest and non-prime consumers. AbsoluteROI streamlines the collection and categorization of permission-based consumer information for client use.

In addition to its extensive demographic selection criteria, AbsoluteROI's Datacard comprises 22 unique interest categories including travel, sweepstakes entrants, higher education, shopping portals, auto loan applicants, cell phone subscribers and cash advance applicants.

In announcing the promotion, Selling Source Chief Executive Officer Derek LaFavor said that in his previous role as sales director McGavran had demonstrated the skills required for the general manager position. "His contagious enthusiasm, analytical ability and leadership complement his keen understanding of client needs and help him steer AbsoluteROI to exceed targets and drive product and process innovation."

Prior to AbsoluteROI, McGavran was business development manager at Intelius, Inc. where he led the data services group focusing on integrated data applications.
He also held other positions at Intelius and Seattle-based start-up LocalMobile Network, where his main responsibilities included expansion of its user-base and revenue generation.
McGavran holds a bachelor's degree in economics from University of Washington.

About AbsoluteROI
AbsoluteROI™, a Selling Source, LLC company, provides integrated list management solutions specializing in data monetization for online and offline clients by improving response and conversions through the use of proprietary systems. For more information, please visit http://www.absoluteroi.com/.

About Selling Source, LLC
Selling Source, LLC, named number 68 on the 2008 Inc. 5000 list, up from number 109 in 2007, offers specialty finance lenders an end-to-end solution to acquire, fund, underwrite and retain customers while increasing their overall lifetime value. Selling Source alone provides online lenders a single-source platform throughout the micro-loan life-cycle with turn-key consumer acquisition-and-communication services as well as lender, data, payment-processing and infrastructure solutions, including co-location and disaster-avoidance-and-recovery hot sites. London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit http://www.sellingsource.com/.

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