More and more people's purchasing decisions are influenced by online product research and by friends and family members. Kazowie can offer simple online tools to keep people connected.
San Francisco, CA (Vocus) August 28, 2008
Kazowie.com, a social shopping site where users can discover and share products by creating wishlists, registries, buyer's guides and polls, has launched features that enable a new level of interactivity with mainstream social utility platforms. In addition to already user-friendly shopping tools, users now have the ability to share web feeds with popular social aggregators as well as the option to export wishlists to a personal website or blog.
David Thomson, founder and CEO of Kazowie says, "As micro-blogging and social aggregators grow, we're finding out that people want to display all their information in a single place without the need to create accounts on new sites. With this release we've tried to make it as easy as possible to both use the site without any barriers as well as take your lists with you to the places where your friends and family frequent the most."
Users can set up their Kazowie account to post news feeds for new products added to their existing micro-blogging accounts like Twitter, Pownce, FriendFeed, and Tumblr. This allows connected people to receive up to the minute coverage throughout their chosen networks. Additionally, users have the option to login through existing Yahoo, Gmail, OpenID, or AOL/AIM accounts, instead of creating a new account.
Kazowie users can also distribute their wishlists, registries, buyer's guides or polls to any website or blog. This feature is useful for bloggers or site owners who want to share their wedding registries or great online finds with their readers and viewers. This feature opens up the possibility for users to create affiliate relationship with retailers.
Kazowie.com was conceptualized by David Thomson, a thirty-something who felt constrained by the traditional registry process when getting married; he didn't like the restrictions involved in choosing from a limited number of department stores. Years later with a baby on the way, he wanted to create a personalized gift registry at a single online address that he could actively share with his friends and family. After surveying similar user-generated shopping websites, David realized there was a niche to be filled. As the principal of a user experience design company, Momentum Design Lab, David turned to his company to create this unique experience. "More and more people's purchasing decisions are influenced by online product research and by friends and family members. Kazowie can offer simple online tools to keep people connected." What began as an online registry has blossomed into a robust, singular online social shopping experience.