Kaleidico Bringing Sales Closer to the Web Customer

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Kaleidico announces their Web marketing API that allows their icoSales CRM clients to directly connect to a variety of Web lead generation campaigns. Moving the sales organizations and the sales management systems closer to the inquiring customer is yielding significant increases in search and PPC marketing conversions.

We were continually noticing that clients buying Internet leads and having them directly fed into icoSales were experiencing much higher conversion ratios

Web customers are increasingly expecting a point of sale experience when they browse the Internet.

This has long been within the grasps of people buying books, videos, novelties, and other sundries that can easily be selected, placed into an online shopping cart and quickly drop shipped to the front door.

What about more complex transactions like mortgages, insurance, education, and even automobiles? They certainly require expert assistance, but customers still expect instant responses. Unfortunately, the mysterious world of lead generation, marketing departments, and CRM software have kept customers and sales too far apart.

"We were continually noticing that clients buying Internet leads and having them directly fed into icoSales were experiencing much higher conversion ratios," says Keith Burwell, Kaleidico's head of business development. "We wanted to bring this same experience to our clients doing their own pay per click (PPC) and search marketing campaigns."

The result is a simple Web form integration API that will allow any sales organization to have customers apply directly into their icoSales CRM software.

This new feature allows customer inquiries from the Web to immediately feed into the CRM database, be distributed to the appropriate sales agent, and the Web customer experiences an instant call-back.

The real amazing part is when you connect this functionality with icoSales' unique text messaging functionality.

"We have completely freed sales agents in industries like automobile sales and real estate from their computers," explains Keith. "We have auto dealers on their lots and real estate agents in front of homes saying--Mrs. Jones I just got your Web inquiry and I have the car or home you wanted right in front of me."

Kaleidico continues to innovate new ways to get sales people closer to their customers. Nothing closes a deal like a sense of urgency towards the customer. Kaleidico's icoSales Web marketing API makes that responsiveness simple.

About Kaleidico, LLC

Kaleidico, LLC is a top sales management and lead distribution solution provider, connecting sales organizations to marketing lead generation--enabling an exceptionally responsive customer experience for every prospect. Kaleidico has managed millions of sales leads, helped thousands of sales professionals increase their production, and ensured each and every customer gets a response to their inquiry. Kaleidico provides sales management and lead distribution platforms to sales and marketing organizations in the United States, Canada, and the United Kingdom via http://www.kaleidico.com and 866-667-5253.


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Keith Burwell
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