Atlanta, Georgia (PRWEB) August 29, 2008
Rich Bohn, independent analyst for the CRM industry and editor of the SellMoreNow.com website, spoke with SellingGeek.com's Timothy Sullivan about the current state of customer relationship management software, and what we can expect from CRM in the future. The interview was released last week as an audio podcast recording, and posted as a complete transcription on SellingGeek.com.
Bohn suggested ten CRM systems that are worth deeper investigation by any sales professional looking to automate their selling and customer management tasks. These ten systems were:
- ACT! by Sage Software
- Goldmine by FrontRange
- Microsoft Dynamics CRM
- SAP CRM
- Zoho CRM
Bohn predicted that future CRM systems will rely more on "cloud computing", and that data synchronization will therefore become less of an issue. "[The data synchronization] problem doesn't even exist if we're just jacking into the cloud, because we're dealing with live, current data at all times," Bohn said.
Bohn also challenged CRM developers to be more innovative, especially in opportunity management and forecasting functions. "The areas of opportunity management and sales forecasting are just ripe for some serious application to make the computers do some work to really improve these functions," Bohn said.
The complete interview recording is available free on SellingGeek.com, or as a free podcast from iTunes, Zune Marketplace, and many other podcast directories.
SellingGeek.com is the home for Selling Geek: Tech Reviews for Sales Pros, both a regularly updated blog and a weekly podcast that provides news and reviews about cool tools, gadgets, gizmos and technology resources for sales professionals who are looking for a competitive edge. Selling Geek interprets the latest developments in technology for salespeople, to help them understand how new products and services might be able to help them find, pursue, win and nurture new business. Selling Geek is produced by Dilettante Productions under a Creative Commons license.
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