Winning the Candidacy to a Winning EVP
New York, NY (PRWEB) August 28, 2008
JWT INSIDE, one of the world's leading recruitment marketing and internal communications companies, completes it’s fourth webinar in the 2008 series on Employer Branding for the Human Capital Institute (HCI). Sole sponsor of the Employer Branding Learning Track, JWT INSIDE provides insight, information and data to HCI members in today’s market of aging workforces, lower unemployment rates and a demand for deeper skill sets. Effective talent branding can set in motion increasing brand equity, which pays off in greater ease and lower cost for recruiting and retaining top talent.
The webinar series covers a variety of topics from Employee Value Propositions to branding online, and from an array of experts including JWT Specialized Communications CEO, Rob Quish. Most recently on August 20, Anna Farmery, The Engaging Brand, presented "Beyond the Logo: the Emotional Side of Your Brand", examining how to improve upon the resonance of your brand by finding out what mental and emotional associations have already been created, both externally and internally.
The series launched on January 22 with "Winning the Candidacy to a Winning EVP", presented by Rob Quish, examining the role of media in employment marketing, explaining how to discern what really matters to a brand, and discussing the real meaning of creating a unique value proposition.
Using the current presidential election to demonstrate similarities in politics and branding, Quish said, "Both brands and politicians start in the same place as a company seeking to define itself as an employer: in need of a clear vision and a tight communication strategy. We borrow some best practices to build sharp and distinctive strategies, or Employee Value Propositions (EVP's) that meet the same criteria a politician needs to accomplish, to build trust, likeability and authenticity."
Also included in the series was "Employer Branding in an E-World", presented by Shelly Rees and Kerry Antezana from JWT INSIDE, along with Warren Ashton, Microsoft Corporation and “Employer Branding: Using it to Increase Employee Loyalty” presented by Lizz Pellet, Emerge International.
To view all HCI Employer Branding track webinars, as well as a host of content including blogs, white papers and expert advise visit: http://www.humancapitalinstitute.org/hci/tracks_employer_branding.guid. For information on receiving a complimentary membership to HCI from JWT INSIDE, contact Erin Hughes at erin.hughes(at)jwt.com.
ABOUT JWT INSIDE:
JWT INSIDE helps organizations advance employee engagement through comprehensive advertising, marketing and employee communications services. Measurement tools, consulting resources and strategic approaches are employed to put the right people in the right jobs and keep the workforce engaged. The agency has 20 offices across North America and internationally. It is a subsidiary of JWT, the largest advertising agency in the United States and the third full-service network in the world. Its parent company is WPP (NASDAQ:WPPGY).
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.