eGaming Review Announces Shortlist for Affiliate Programme of the Year

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Income Access clients Ladbrokes and Centrebet are in the running to win eGaming Review's award for Affiliate Programme of the Year 2008.

Two Income Access partners have been been shortlisted for the eGaming Review Awards 2008. Both Centrebet and Ladbrokes are in the running to win Affiliate Programme of the Year. This category will recognize the most resourceful and forward-thinking affiliate team in iGaming.

Ladbrokes is just one of the well-respected gaming brands that Income Access works with. Part of the Income Access affiliate network, Ladbrokes has been named to eGaming Review's "Power50", a list of eGaming brands that have shown particular strength and innovation over the last 12 months.

Ladbrokes earned a spot in the eGaming Awards shortlist for three reasons: (1) the effective rollout of their affiliate programme across all products; (2) strong signup rates generated by all their affiliate programmes; and (3) a standout product portfolio.

eGaming Review chose Income Access software client Centrebet for the awards shortlist based on their creative and original use of their Australian heritage. Specifically, excellent use of banners and creatives to push this marketing effort out to affiliates and players were what made Centrebet an easy choice for the awards shortlist. Centrebet also appears on eGaming Review's Power50 for 2008.

"The brands that have been nominated for this year's awards are leading names in the marketplace. Their drive and passion has certainly come through in their respective affiliate programmes, making them major earners for affiliates," says Nicky Senyard, CEO of Income Access. "Affiliates respond to these brands because they have devoted the resources necessary to make their programmes successful."

A leading provider of innovative affiliate marketing solutions, Income Access is sponsoring a category at the eGaming Review Awards for the second year in a row. The awards, recognized as the premier online gaming event of the year, have now grown to comprise 19 categories.

2008's Affiliate Programme of the Year award will be given out on September 19th, 2008 at Grosvenor House Hotel in London, England. Further information about the eGaming Review Industry Awards can be obtained by contacting Kate Holden via email at k.holden@pageantmedia.com, or by telephone at +44 (0) 207 269 7588. Tickets for the eGaming Review Industry Awards can be purchased at http://www.egrmagazine.com/item/1976.

About Income Access
Since 2002, Income Access has provided comprehensive affiliate marketing solutions for the online gaming industry. With an emphasis on developing proactive relationships, Income Access has built partnerships with some of world's leading gaming operators, and has amassed a network of over 17,000 affiliates. Through its three tiers of service, Income Access provides merchants and affiliates the tools they need for success in the Bingo, Casino, Mobile, Poker, Soft Games and Sportsbook markets. Income Access supports brands including Ladbrokes, Jackpotjoy, Lasseters and Unibet.

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NICKY SENYARD
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