FirstSTREET, a Direct Marketing Company "For Boomers and Beyond™," Earns Senior Approval Services Certification

FirstSTREET, one of the leading direct marketers of innovative products for boomers and seniors has been named the first catalog/Internet shopping service to receive Senior Approved Certification.

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Colonial Heights, VA (PRWEB) September 3, 2008

FirstSTREET, one of the leading direct marketers of innovative products for boomers and seniors has been named the first catalog/Internet shopping service to receive Senior Approved Certification.

Headquartered near Richmond, Va., firstSTREET was honored this month for its history of good service to seniors across the United States and was certified a "Senior Approved" company. This recognition was based on the results of customer satisfaction surveys distributed and tallied by Senior Approved Services, a national network of resources, products and services endorsed by seniors and their families. Certification amounts to a stamp of approval from seniors who have actually utilized a company's products or services, especially those companies whose customer base is primarily composed of boomers and boomers-plus.

"This recognition is extremely gratifying to firstSTREET," says Chris Fawcett, company COO, "not only because of the very positive response of our current customers but also because this endorsement will help prospective customers recognize firstSTREET as a safe company, one with quality service and honest and ethical marketing practices."

Barbara Mascio, founder of Senior Approved Services, says that with rising costs of goods and concerns about ongoing customer support, "the consumer, more than ever, is demanding better information prior to making a decision to shop through catalogs and especially to shop on the Internet. The Senior Approved Certification offers this peace of mind to families and to seniors in particular."

The certification process reaches beyond the traditional measuring methods common to the industry. The extensive controlled survey gave customers the opportunity to rate firstSTREET on products purchased, the ordering process and overall customer service. "The results of the survey," says Mascio, "substantiate that firstSTREET is a reliable company with which to deal, whether one is shopping through their Web site or their catalog."

Mascio notes that while the survey consists of multiple-choice rankings, customer comments were optional, and many firstSTREET shoppers took the time to share first-hand experiences. One customer wrote, "I can't shop in stores anymore alone. … I am grateful that many of the things I need to buy I can get easily through firstSTREET." In fact, many of the comments pointed to the growing interest in catalog and Internet shopping by a population of people who find it difficult and, in some cases, unsafe, to shop in their hometowns. One senior commented, "We live in a bad area and shopping at the mall is not safe here for seniors. Being able to buy when we need through firstSTREET is a safer choice for us."

"Our goal," says Mascio, "is to look out for the interests of seniors, to help them and their adult children connect with safe, reliable companies for whom we can verify a history of quality care and service. We feel firstSTREET is an excellent representative of the type of company we are pleased to endorse."

In turn, firstSTREET's Fawcett says of his company, "We'll be proud to display the Senior Approved logo, to show firstSTREET's certification through Senior Approved Services. It's a real vote of confidence from our customers."

To learn more about the variety of products available from firstSTREET, visit http://www.firstSTREETonline.com. Details of the survey are available by phoning Senior Approved Services, LLC toll free at 877-620-6448.

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