They May Be at Your House Next: Walter E. Smithe Furniture Brothers Surprise Customers in New TV Ads

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New television ads from Walter E. Smithe Furniture feature the Smithe brothers making furniture deliveries to unsuspecting customers in suburban Kane County, Chicago's South Loop and West Lakeview neighborhoods

As teenagers, we regularly worked the delivery trucks

They're b-a-a-c-k. New television ads from Walter E. Smithe Furniture (http://www.smithe.com) feature pitchmen/brothers Walter, Tim and Mark making furniture deliveries to unsuspecting customers. Armed with flowers, balloons and $1,000 gift certificates, the Smithes surprise homeowners in suburban Kane County as well as Chicago's South Loop and West Lakeview neighborhoods, in a style reminiscent of Publisher's Clearinghouse.

As always, the boys are on the go, moving furniture, horsing around on the delivery truck, holding toddlers, making champagne toasts and singing the "you dream it, we build it" company jingle with delighted customers.

"As teenagers, we regularly worked the delivery trucks," says Walter E. Smithe III. "We still do it to stay in touch with our clients, see how our furniture looks in their homes, and share their excitement."

"It's great to see our delivery staff in action, and great to see our customers so happy," adds Tim Smithe.

Hinting at a possible sequel, Mark Smithe offers, "We may be at your house next."

About Walter E. Smithe:
Walter E. Smithe is a four-generation, family owned and operated furniture retailer that originated in 1945 on Chicago's northwest side. Today, from its Itasca, Ill., headquarters, it operates 13 showrooms throughout Chicagoland and northwest Indiana. The company's "you dream it, we build it" approach allows consumers to customize their furniture purchases with thousands of different upholstery fabrics and leathers, and a variety of special treatments. Design services from more than 300 company designers are included with every purchase.

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Cynthia Martin

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