How Can Marketing Consultants Fail at Marketing?

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Moderandi Inc, creator of revenue generation software and tools for marketing consultants and business leaders, today announced the results of its 18 month Consulting M.O. extended beta program. A key finding was that marketing and business consultants often fail to use their own expertise to grow their practice. Moderandi's upcoming software platform aims to provide the leverage consultants need for growth.

The first step for marketing consultants is to treat their practice with the same level of importance as their clients

Moderandi Inc., creator of revenue generation software and tools for marketing consultants and business leaders, today announced the results of its Consulting M.O. (http://www.ConsultingMO.com) beta program. The Moderandi team worked with marketing and sales consultants, creative firms and business consultants in the U.S., Canada and Europe over 18 months to incorporate the process and tools into their practice.

A key finding was that experienced consultants often fail to use their own marketing expertise to grow their practice. "The first step for marketing consultants is to treat their practice with the same level of importance as their clients," said Jim Sagar, President and CEO of Moderandi.

"The next step is to blend their expertise into a larger marketing process. This provides leverage. The final step is to continue using the process even with a full slate of projects. Many marketing consultants have good marketing strategies, but pause their marketing to perform client work. They key for growth is to keep the marketing engine running."

The best-selling book "The E-Myth" by Michael Gerber chronicles this common challenge of small business owners. Using a proven marketing strategy and process can help marketing consultants overcome this challenge.

Moderandi ran the extended beta to understand how different types of consultants used the process in their practice. The company found that consultant users fell into 4 different categories: new consultants, busy consultants seeking control over their time, small firms looking to scale, and established firms looking to make a lasting impact. The beta results influenced the upcoming Consulting M.O. distribution program design.

Moderandi also ran a parallel beta program for end-users. Tens of thousands of marketers downloaded the Strategic Marketing Process e-Book to learn about the process and use it in their business. Almost two thousand companies used the Marketing M.O. end-user software and tools based on the process.

Now that the beta is complete, Moderandi is preparing for the full Consulting M.O. launch. The Marketing M.O. is no longer available for new users.

"Our beta program really helped us understand the differences in how consultants and end-users consumed the process and tools," Sagar noted. "We're adding functionality for the consulting offering first. We'll go to market with a new end-user offering sometime next year."

About Moderandi:
Moderandi Inc. creates revenue generation software and tools for marketing consultants and leaders of small to medium-sized businesses. The Consulting M.O. allows consultants and service firms to private-label the strategic marketing process, web-based software and 1,400 pages of best practices to grow their practice. Marketers can access the Strategic Marketing Process e-Book and "how-to" content at http://www.MarketingMO.com . Business leaders can signup for the upcoming revenue performance management beta offering at http://www.Qlutch.com .

Moderandi is privately-held and located in Scottsdale, Arizona.

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Jim Sagar
Moderandi Inc.
480-219-9695 (706)
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