American Honda Recognizes AnswerLab as a Top Supplier with Premier Partner Award

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American Honda Motor Co., Inc. presented the company's Premier Partner Award to AnswerLab of San Francisco, CA for excellence in user experience research.

American Honda Motor Co., Inc. President and CEO Tetsuo Iwamura presented the company's Premier Partner Award to AnswerLab of San Francisco, CA for excellence in user experience research. AnswerLab was one of 15 award recipients selected from 53 suppliers nominated by American Honda associates nationwide.

"AnswerLab is pleased to receive the Premier Partner Award, reflecting our commitment to helping Honda improve its online presence," said Amy Buckner, Managing Partner and Co-Founder of AnswerLab. "As a long-term user experience research partner, AnswerLab is proud to have helped Honda increase online lead generation and user satisfaction with researching products online."

The Premier Partner Awards were established in 1998 to recognize suppliers who embrace American Honda's philosophy of exceeding customer expectations. This year's award winners represent excellence in a variety of industries including logistics, printing, marketing, consulting, training, interactive solutions and much more.

"Today we acknowledge an elite group of suppliers who embody Honda's philosophy of delivering the highest possible value to our customers through quality products and customer service," said Gary Kessler, American Honda's senior vice president of human resources and administration. "We appreciate the commitment from these fine organizations and thank them for their contribution to Honda's success."

About Honda
Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. production in Ohio in 1979, and began U.S. automobile production in 1982 at its Marysville, Ohio, auto plant. The company has invested more than $10.6 billion in its North America operations, including 14 major manufacturing facilities employing more than 35,000 associates and producing more than 4 million products annually, including more than 1.4 million Honda and Acura automobiles as well as motorcycles, all-terrain vehicles, personal watercraft, lawn mowers, general-purpose engines and other power equipment products. Honda currently partners with more than 600 North American suppliers and on a global basis purchased more than $18.8 billion in parts and materials from North American suppliers last year.

About AnswerLab
AnswerLab provides user experience research for Fortune 500 companies who are passionate about creating great customer experiences. AnswerLab helps clients improve websites, mobile devices, software, and kiosks throughout the development process, from concept to launch to ongoing benchmarking. AnswerLab's methods include usability sessions, ethnography studies, mobile testing, focus groups, intercept surveys, and quantitative user experience evaluations. AnswerLab's clients include industry-leaders such as Yahoo!, eBay, Intuit, PayPal, Honda, Genentech, ING Direct, and FedEx.

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