improvA - New Tutor Service Connects Smart Parents to Great Tutors

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The educational tutoring market takes a major leap with the launch of improvA -- a unique internet service that matches parents and students with pre-screened, highly qualified tutors in Westchester and Bergen Counties. Created by parents and educators, improvA (http://www.improvA.com) is a breakthrough in the tutoring industry -- enabling parents to search for, hire and pay experienced tutors whose skills and expertise match the unique needs of their child.

The educational tutoring market takes a major leap with the launch of improvA -- a unique internet service that matches parents and students with pre-screened, highly qualified tutors in Westchester and Bergen Counties. Created by parents and educators, improvA (http://www.improvA.com) is a breakthrough in the tutoring industry -- enabling parents to search for, hire and pay experienced tutors whose skills and expertise match the unique needs of their child.

The Increasing Demand for Tutors
Today's students are under increased pressure to achieve. A growing emphasis on standardized testing, along with a highly competitive college admissions process, has made academic performance essential at all grade levels. This competitive, performance-based approach to education has spurred a booming tutoring business. In fact, more than half of high-school students in affluent communities are tutored privately. In 2004, The New York Times reported that tutoring benefits not only struggling students but also students with higher test scores striving to reach the top percentile of their class.

Despite the strong need for high quality, dependable private tutors, many parents struggle to find the right match for their child. Children have multiple learning needs, styles, and abilities, and parents are often overwhelmed by the process of finding a dependable, qualified tutor.

"Technology and the Internet offer new opportunities for delivering tutoring services to students," explains Yves Coleon, founder and president of improvA. "With one visit to our website, parents and students can browse through the profiles of many different tutors, review their educational experiences and fees, and easily find the best match for the student."

Coleon teamed up with Marie Rama, an experienced teacher and tutor, and Betsy Howard, a business consultant to non-profits, mother of three teenagers, and active Bronxville PTA member, to create the unique service. "As parents ourselves and active members of the community, we understand the challenges parents face in helping their children excel academically," says Howard, improvA's Business Manager.

"We've received overwhelming feedback from parents that above all else, they seek quality and safety in a tutoring service," says Rama, Director of Tutor Services. "improvA thoroughly reviews tutors with background and reference checks along with in-depth interviews to ensure that they meet the service's high standards of excellence. Only once they have been carefully reviewed can a tutor be accepted for membership in the improvA network," explains Rama. "Additionally, because improvA.com is a local service, it fosters closer relationships with its tutor members."

Services:

  • Tutoring for all academic subjects and grades
  • Test preparation tutoring
  • College admissions counseling services
  • improvA+: An enhanced service that provides on-call educational consultants to help parents and students find a tutor. Consultants are based at the company's Bronxville, New York office and are available by phone.

Student Registration:

  • Sign-up is free; parents must only pay for the cost of completed lessons.
  • Parents who enter their child's requirements in the website's Target Search gain access to a list of potential tutors. improvA provides a secure messaging system for parents to contact the tutor for additional information and to schedule a lesson.
  • Tutors are paid through a convenient, secure payment processing system after they submit a Lesson eReport to the student's parents.

Tutors listed on improvA.com are currently available to parents and students in Westchester and Bergen County with additional areas to be added in the coming months. Parents are encouraged to register and initiate the search process now, as the new school year begins, to secure the tutor of their choice.

Tracking Your Success:
After each tutoring session, parents receive a tutor Lesson eReport Card with a lesson summary, key feedback, and suggested scheduling for the next tutoring session.

For more information on improvA, please contact Marie Rama at (914) 337-3871 or mrama@improva.com. A video introduction is available on YouTube at: http://www.youtube.com/watch?v=j47Lct3Y4W0.

About improvA
improvA is a unique online matching service that provides parents with a safe, convenient, and easy way to identify the best tutors in their local communities through its website, improvA.com. Created by parents and educators, improvA enables parents to search, identify, hire and pay highly qualified local tutors using the Internet, or to work with Educational Consultants to help select the best tutors for the child. The company's unique business model offers independent tutors a complete marketing, scheduling, billing, and communication package for developing and running a tutoring business.

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Kelly Lee
improvA
914-666-0066
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