Manners Maketh a Safer Motorist

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Bad mannered motorists need to learn the art of common courtesy says Swinton, the UK's leading high street insurance retailer as figures reveal that a quarter of drivers don't thank their fellow road users.

Drivers are forgetting their Ps and Qs according to a survey by Swinton with only a measly 2% of motorists always thanking other drivers when given way to.

Just one in ten drivers said they always gave way to other drivers and an astonishing 84% saying they do not give way to other drivers every time - choosing to give way to other drivers either half or just over half of the time.

According to the Department for Transport driver behaviour and in particular, aggressive driving has a direct impact on the number of accidents*. Swinton believes that people's rudeness behind the wheel is a major contributing factor to aggression on the road and therefore partly responsible for the increasing amount of accidents. This in turn leads to an increased amount of motor insurance claims and pushes up insurance premiums.

Of the 1,554 drivers questioned in the YouGov survey, a staggering 43% of drivers said they were very rarely or only sometimes thanked for being courteous behind the wheel.

Young drivers are considerably more inconsiderate than their elders with only 9% of 18-24 year olds reporting to give way to oncoming traffic every time. This figure doubled to 18% for the 55 years olds and above - making this group the most courteous on the road.

Chris Collings, Insurer Development Director at Swinton said: "When someone's experienced rudeness on the road it can often leave them feeling in a state of high anxiety and this is dangerous because it can make some people lose concentration behind the wheel. Likewise rudeness on the roads very often causes people to drive aggressively and this can increase the number of accidents. Common courtesy costs nothing and it's vital that drivers remember that their actions behind the wheel have a real impact on other road users - don't forget your manners."

*The second review of the Government's road safety strategy - The DfT's Tomorrow's Roads - Safer for Everyone. Published 26 February 2007

Notes to Editors

For further information please contact Adele Mandy, Lucy Sinclair or Daniel Kennedy at Spinoza Kennedy Vesey PR on Tel: 0161 838 7770 or email: adele.mandy @ skvpr.co.uk

About Swinton

  •     With 470 branches nationwide Swinton is the UK's largest high street insurance retailer
  •     Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
  •     Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
  •     With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates.

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Andrew Heaps
Swinton
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