Nike Sportswear 2008: Rooted in Sports Remastered for Life

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When ballers, rockers, and oglers from all corners collide, you know it's bound to be interesting. Toss in this allegedly gigantic company called Nike, hang back, and watch the awesomeness ensue.

What better way to launch this line than with an installation here in Cubao? We're where Filipino sporting history continues to be made, from boxing to the UAAP Season 71

When ballers, rockers, and oglers from all corners collide, you know it's bound to be interesting. Toss in this allegedly gigantic company called Nike, hang back, and watch the awesomeness ensue. And what do you know? That exact thing came to pass on the night of August 21, 2008, when a quiet corner of Gateway Mall, Cubao manned up into Nike's very own special retail installation and gig space.

The star of the show was clearly the Nike Sportswear 2008 collection. Simply put, those are remastered versions of 8 of its most iconic designs: Air Max 90, Air Force One, AW 77, Dunk, Sportswear Tee, Cortez, Eugene Track Jacket and Windrunner.

"Nike takes pride in being a brand that's deeply rooted in sports. By re-mastering the Nike Sportswear 2008 line, we're focusing on blending our sports heritage with new design innovation for consumers," said Mae Dichupa, Nike Philippines Country Marketing Manager. Teamed with videos of the brand's line-up of transnational super athletes, the exhibit became more than sneaker eye candy. It was pure Nike porn.

To amuse the mob that came in the name of sneakerdom, Kjwan dedicated an unacoustic acoustic set to the Swoosh. They're the first in a dizzying cast of Pinoy bands scheduled to dominate the area all month long.

So it all boils down to location, location, location. "What better way to launch this line than with an installation here in Cubao? We're where Filipino sporting history continues to be made, from boxing to the UAAP Season 71," adds Mae. Well, no surprise there since you can always count on Nike to be where the epicness is.

Rivermaya performs at the Nike special retail installation at the 4th Floor, Gateway Mall, Cubao on August 28, 2008 and Sandwich in September. For updates, log on to http://www.nikesporstwear.com.

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Mae Dichupa
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