With the US Economy in a Slump, is Green Fashion Still Important?

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High Fashion Eco-Designer Boasts "Green" is in the Forefront and Getting Attention.

René Geneva Design showed their third wholesale season at WWDMagic last week in Las Vegas. Though they have been around since 1997 doing custom corsets and bridal, they entered the high fashion arena with more well rounded designs in 2005. (As a small designer) "We chose a common's area this (Spring/Summer 09) season to display our clothing rather than our custom booth that we usually set up" to help ease the burden of a media defined 'slowing economy'. But Rene Geneva Design's 'area' was anything but slow. Showing in the Ecolleciton section, it was bustling with cliental that were seeking fashions that were in line with what Geneva's designs offer.

Leading us to believe that green is still strong and getting stronger; Geneva picked up new accounts from Chicago to Boston, even Alaska. Items of interest included fall-immediate asymmetrical wool coats, bubble hem/mock collar nubby silk dresses, fun underbust corsets, and their new line of kitchy thigh high socks made from hemp. Boasting first in the industry, Ms Geneva worked with associates for almost 2 years developing hemp/ eco cotton combination of sock that would hug the legs over the knees yet not stretch or shrink.

Another big landfall for RGD is a second seasonal development of the private label 'Sofi' line - standing for "Sustainable~Organic~FashIon™" - for Whole Foods Market. This line is designed by Rene Geneva exclusively for the cost conscious consumer that shops at Whole Foods. It was requested to compete in the same playing field as Target's I-Rogan organic line that was released last Spring.
In addition to select Whole Foods Market's carrying René Geneva Design's eco chic apparel, up to 40 stores will have the debut season of Sofi beginning this October. Key pieces in this fall release include the little black shift dress in hemp/tencel with a funky mock-turtle neck separate, and an asymmetrical jacket/skirt combo that can easily coordinate with the rest of the line for easy choices from the office to happy hour.

The Fashionably Neutral Carbon Program™ has also taken a twist this season. Instead of select garments, all items from RGD are 'carbon neutralized' and the funds are donated to the Sun Power Project™ that Ms. Geneva is continuing to work with. Their original location for a donated solar array in Central America fell through last year and now they are working to include it atop their planned community sewing project in Central Nicaragua that is slated to break ground in late 2009 and already has the support of the Whole Planet Foundation.

Between their continued dedication to utilizing eco-friendly fabrics and fair trade labor, and in addition to their environmental and social efforts, René Geneva Design is at least one company that is proving that green fashion is still important, and gaining ground.

Since 1997, Rene Geneva Design has been designing fashion that holds environmental and social responsibility in the highest regard. Headquarters are located in Austin, Tx.

WE Television; Wedding Central - Amazing Wedding Gowns, 2008
Veria Network; Simply Beautiful, 2007
Hollywood Live, 2008

Mercedes Benz Fashion Week, Los Angeles, 2007, 2008
FIT NY Fashion Show, 2007
The Fashion Show at the Fashion Show Mall, 2008

Publications, Blogs:
California Apparel News, Multiple
Women's Wear Daily, Multiple
Surface, 2008
Yogi Times, 2007
Dwell, 2006
Rare, 2005
Tree Hugger, 2006


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Rene Geneva

Nicole Hommertzheim
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