Futurlink's Wimob Free Web-to-Mobile Platform Expands Mobile Download Market

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Futurlink's new Wimob platform (http://www.Wimob.com) is revolutionizing the Web-to-mobile industry, enabling Web publishers to offer free one-click downloads of multimedia content from their websites (like wallpapers, ringtones, mp3s, and videos) to mobile phone users. Free mobile content is downloaded while the user browses the Web from their computer and is automatically transferred to the mobile phone connected to the Wimob account using Bluetooth, infrared, or USB technologies.

Most mobile phone users have probably come across multimedia files while surfing the Web on their computer that they'd love to take with them on their phone. Downloading and transferring those files to the user's mobile phone can be time consuming, and not all media types convert well for all mobiles. Now mobile freedom may be just a download away for both consumers and mobile marketers with the launch of Wimob 2.0 - a free, updated, Web-to-mobile platform from mobile technology company and proximity marketing leaders, Futurlink.

"Wimob allows Web publishers to make their content portable and more accessible to mobile users," says Futurlink CEO David Masó. "It's about more than mobile downloads - Wimob acts as a mobile bookmarking tool, allowing users to take the best of the Web with them from their computer to their phone, whether that be train or flight schedules for travelers or mp3 podcasts or songs offered by the hosts and artists. Not only is Wimob easy to use, with multimedia files transferred to a mobile phone with just one click, but users never have to worry about whether their portable files are going to display or work properly with their phone. Wimob automatically adapts downloaded content to over 1000 compatible mobile phone formats without requiring users to install anything directly on their mobile devices."

In addition to letting Web publishers easily make their multimedia content portable, Wimob is completely adaptable for mobile marketing campaigns. For example, 2D coupons can be created by a marketing company to promote a live event. Those coupons can be placed on the company´s website for users to download. Visitors can then visit the company's site from their computer and take advantage of a one-click download that adds the coupon to their mobile phone automatically, and the phone (with coupon saved) can be presented at the venue for a discount on admission. Wimob can even be used for mobile ticketing.

The Web-to-mobile platform has been upgraded to support additional multimedia formats including:

  • Video
  • Audio mp3 files
  • Photos and other images (such as wallpapers)
  • Animations
  • Maps
  • Schedules and agendas (like flight schedules)
  • vCards (contact details)
  • Branded games
  • 2D codes ("coupons" that can be sent directly to a mobile phone)
  • Instant win competitions

Other available content types include vouchers, product catalogs, brochures, branded content, mobile reminders, news, and tickets, making Wimob a viral mobile marketing powerhouse for Web publishers and advertisers.

Wimob offers two free applications for download:

Wimob User Application - This is Wimob's application for Internet users. It facilitates downloads from Wimob-enabled multimedia content made available by Web publishers. Users browse the Web from their computers, click the Wimob icon located near available content (such as a video), and the application downloads the file to the user's mobile phone via a Bluetooth, Wi-Fi, infrared, or USB connection. The latest version of the Wimob application features more content options, improved search functionality, and improved usability.

Wimob Publisher Suite - The Wimob Suite is designed for bloggers, Web publishers, and advertising agencies as a means of creating brandable content that can be freely distributed through the Wimob service and Internet user application. The intuitive interface allows publishers to upload Wimob-compatible content to their server through easy FTP access.

About Wimob

Wimob is a Web-to-mobile platform launched in 2008 by mobile technology leader, Futurlink. The platform allows users to download multimedia content from websites directly to mobile phones for free through Bluetooth, infrared, USB or Wi-Fi connections. In addition to providing free access to Web-based content to mobile phone users, Wimob serves as a content distribution and mobile marketing tool for bloggers, Web publishers, and advertising agencies wanting to quickly make their content portable.

About Futurlink

Futurlink is a leading proximity marketing and mobile technology company launched in 2003 and headquartered in Barcelona. The company develops mobile marketing technologies such as application platforms for the sale and distribution of digital content for mobile phones and portable devices, as well as technologies enabling mobile phone users to make contactless payments from their phones. Futurlink's new Wimob platform is a product of the company's spin-off into the Web-to-mobile market.

For more information about Wimob, the Internet user and developer applications, or compatible mobile phone models, please visit http://www.Wimob.com or contact Vanessa Calil at +34 933008866.


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Vanessa Calil
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