Market Intelligence Content Gathering Tool Harnesses the Power of Text Analytics to Deliver Relevant, Actionable Business Information

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Lexalytics' Acquisition Engine 6.2 lets marketers acquire content from online sources and query Google News and Blogs for text analysis.

We also created an HTML extractor to help ease the pain associated with collecting and analyzing web pages typically filled with ads and non-essential information. This feature is crucial to the future of content extraction and sentiment analysis.

Lexalytics, Inc. (http://www.lexalytics.com), a software and services company specializing in text analytics and social media monitoring, announced today it has released Acquisition Engine 6.2. Widely utilized by marketing and PR professionals in gathering both online and in-house content for market intelligence analysis, the Acquisition Engine software solves a problem no search engine has been able to: make the data better than it was to begin with.

The solution uses Lexalytics' Salience Engine to enable users to search, find and extract relevant data and content from desktops, the Internet, corporate intranets and extranets. All important entities -- people, companies and places, along with sentiment, tone, subject classifications and document summaries -- are added to the original documents as enriched XML. This enriched content can then be fed to any search engine or database product to drive new ways to utilize the content.

Acquisition Engine 6.2 is capable of gathering content from any of the commonly encountered content repositories with little or no configuration, including web sites, news feeds, RSS feeds and local file systems (Office, PDF, e-mail, etc.). The new version features two key enhancements to deliver more relevant, usable content from even more sources than ever. The Googleâ„¢ News and Blogs query feature enables users to set-up e-mail alerts based on queries against Google News and Blogs content, or both. Alerts can be sent to any e-mail address the instant a category match has been processed. Also new for 6.2 is the HTML extraction capability, which removes all unnecessary content from a web page and ingests only the text from the page. The result is a clean, rich document that contains only the relevant information.

"We heard from our customers that acquiring content from Google was a key feature needed to stay competitive with other alerting and data collection solutions. With Acquisition Engine 6.2, users can query Google for any information they deem important to their market intelligence analysis," said Jeff Catlin, CEO for Lexalytics. "We also created an HTML extractor to help ease the pain associated with collecting and analyzing web pages typically filled with ads and non-essential information. This feature is crucial to the future of content extraction and sentiment analysis."

About Lexalytics
Since 2003, Lexalytics, Inc., has been committed to help businesses extract, analyze and report on any information contained within their servers or accessible from outside data sources such as blogs. Lexalytics solutions offer access to information needed to understand the impact of a company's brand or product messaging, as well as to reduce costs associated with filtering through non-relevant information. Most recently, Lexalytics has begun to offer social media monitoring solutions to a wide variety of organizations, using the core analytics engine enjoyed by some of the Fortune 500 companies. Visit http://www.lexalytics.com to learn more about the company's products and services.

Lexalytics Contact:
Christine Sierra
Lexalytics, Inc.
978-809-9640

Media Contacts:
Jeff Dillow / Pamela Woodford
PAN Communications
978-474-1900

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