New Custom Content Marketplace Junta42 Match Off to Strong Start: Initiated 35 Projects Totaling $3 Million in First Two Months

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Matching Content Providers with Marketers, Agencies and Associations, Projects Ranged from $10K to $1 Million

For years, businesses and associations trying to find qualified content providers for custom projects have had to submit shotgun RFPs to several companies or scour the search engines to find relevant results. On June 24, 2008, that all changed when new custom content marketplace Junta42 Match opened its doors for business. The service, which brings together North America's very best branded-content/custom publishing providers and the marketers who want their talent, has already processed 35 projects, totaling over $3 million, and is showing no signs of slowing down.

"The fact that our model is succeeding confirms that there was a real need for finding qualified custom content providers in the marketplace. More and more brands are outsourcing their content projects, which means they need qualified content providers to execute them. What may have taken them weeks and even months to find qualified providers in the past, now takes them five minutes," says Joe Pulizzi, founder of Junta42 Match.

The 60-day statistics for the service are as follows. Of the 35 companies that have initiated custom projects through Junta42 Match the breakdown is as follows: agencies (3); associations (2); large businesses (over $1 billion in annual revenue) (6); medium-sized business ($100 million to $1 billion) (2); and small businesses (less than $100 million in annual revenue) (22).

Projects have ranged anywhere from $10,000 - $1,000,000 each, with audiences noted as associations (2); B2B (22); consumer (10); and universities (1).

The project types secured through the service are as diverse as the companies represented. In the first two months, brokered projects included advertorials (1); blogs (2); blog network (1); book (1); digital magazine (1); email newsletter (5); magazines (9); print newsletter (3); sales/advertising management (1); website (3); web/webinar (1); white papers (6); and miscellaneous marketing (1).

About Junta42 and Junta42 Match
Junta42 is the leading media site dedicated to everything content marketing and custom publishing. The site is dedicated to marketing, association and agency professionals who want to attract customers through valuable and relevant content creation and distribution. Junta42 also offers Junta42 Match, the only buyer/seller matching site for the custom publishing & content marketing industry (now valued at over $56 billion). The service is an audited directory of custom publishing providers, and gives marketing, association and agency professionals the ability to match their project--a custom magazine, newsletter, content Web site, video series, etc.--to the exact qualifications of a custom publisher or content provider. Matching services are conducted online, allowing for ease and anonymity. The service is free for marketers. Content providers are offered monthly and annual subscriptions, as well as a free trial. Junta42 is a division of Z Squared Media, LLC.


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Joe Pulizzi
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