Priority Rebrands to Integrate Publishing, Marketing and Interactive Services

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Priority Publications Inc. announced today that, to better serve an evolving marketplace, it has rebranded the company. Now doing business as Priority, the company's new brand offerings include interactive and strategic marketing solutions in addition to custom publishing.

We're committed to delivering solutions specific to each client's market base

Priority Publications Inc. announced yesterday that, to better serve an evolving marketplace, it has rebranded the company. Now doing business as Priority, the company's new brand offerings include interactive and strategic marketing solutions in addition to custom publishing.

The expanded services allow Priority to focus on more customized solutions for its clients. With a team that includes more than 50 publishing experts, interactive specialists and marketing strategists, the company can provide clients with fully integrated and highly targeted marketing for maximum results.

Through its new brand capabilities, Priority has the resources to deliver personalized service to clients on two levels. On one level, Priority's team develops a customized marketing program based on the client's unique corporate persona and business goals. On another level, a targeted message is crafted using a unique media mix most relevant to the client's audience.

"We're committed to delivering solutions specific to each client's market base," said Jim Larranaga, president of Priority. "Our marketing team recently conducted a survey of marketing professionals across the country, and respondents unanimously agreed that targeted, personalized marketing gets better response than mass marketing efforts."

Priority's survey also revealed that marketers intend to ramp up spending on social and interactive media in 2009 while cutting back on more traditional advertising media. Specifically, nearly 31% of respondents foresee the greatest spending increase on social media, 19% on e-mail, 19% on Internet and 15% on custom publishing. Conversely, nearly 54% anticipate spending less on newspaper and magazine advertising, 15% on television, and 11% each on radio and outdoor.

"With our new brand and expanded services, Priority is poised to help marketers leverage media options in order to wring more out of lean budgets," said Larranaga. "We can do this by better targeting the audience and reducing wasted circulation. With our integrated approach, we can maximize a message using a variety of media."

For example, Priority recently developed a checking account rollout for a credit union, using a consistent brand message in postcards, eAlerts and landing pages, flyers, teller mats and Web site banner ads. Response was tracked through unique URLs and toll-free numbers that were placed within the promotions. Metrics measured response rates and conversions from prospect to member and from member to add-on sales. As a result, the credit union will know which media pulled the best response and can apply this knowledge when planning future promotions.

About Priority
Since 1983, Priority has been a national leader in custom communications. A pioneering company within the custom publishing industry, Priority now provides interactive and marketing solutions for a fully integrated experience. Services include custom magazines, collateral and annual reports, Web development, search engine optimization, banner ads and e-mail marketing. Strategic marketing services range from SWOT analysis, marketing plans and brand development to customer modeling and segmentation, surveys, marketing analytics and MediaTrackRâ„¢, Priority's exclusive ROI tracking service.

Priority is located in Minneapolis, MN. For a broad picture of its capabilities, please visit Priority's Web site. For information: 800-727-6397, ext. 3436 or info @ priorityresults.com.

©2008 Priority Publications Inc.

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LuAnne Speeter
Priority
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