AgencyFinder's UK Launch an 'Unquestionable Success'

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The marketing profession's largest on-line, client/agency matchmaker sees explosive growth following the launch of its service in the UK on April 1, 2008.

Once that's done, our consultants step in and help guide the client through the selection, introduction and review process. The service is free to clients and offers a unique mix of online and personal consulting that, to our knowledge, isn't available anywhere else in the UK or Europe.

After its first 150 days of operation in the United Kingdom, AgencyFinder's Chairman has declared the international launch of the on-line, search-and-selection consultancy an "unquestionable success." Clients based in the UK and Europe have already initiated over 59 searches through the service with the intention of identifying, meeting and selecting new advertising and PR marketing partners.

"I'm not sure we could have picked a more critical time to expand into the United Kingdom and Europe," said Charles G. Meyst, Chairman of Business Partnering International, Ltd., the parent company of AgencyFinder. "And our partners in London have done a great job ramping up to accommodate the client requests and new agency registrations."

Following their initial meetings last September, AgencyFinder selected Reardon Smith Whittaker as the exclusive agent for AgencyFinder (http://www.agencyfinder.eu) in the UK and Europe and Mr. Meyst seems very pleased with the selection. "Adam Whittaker is a well-known and highly-respected expert on business development for marketing service firms and his partner, Samantha Reardon Smith has performed admirably as the Managing Director of AgencyFinder's operations in London."

RSW is a leading provider of outbound business development services for marketing service companies in the UK. The consultancy's clients range from leading advertising and PR agency brands to niche boutiques. "The approach we take with AgencyFinder is different than our outbound marketing efforts on behalf of client agencies," explained Ms. Reardon Smith. "The AgencyFinder process enables clients who have an immediate and pressing need to define the precise attributes they're looking for in a marketing service provider and then employ the AgencyFinder search engine and database to identify the most suitable agencies based on that profile.

"Once that's done, our consultants step in and help guide the client through the selection, introduction and review process. The service is free to clients and offers a unique mix of online and personal consulting that, to our knowledge, isn't available anywhere else in the UK or Europe." Ms. Reardon Smith also mentioned that RSW has designated and trained senior staff consultants to handle the client-side consulting work.

"The AgencyFinder methodology is proven. Our system works," says Mr. Meyst. "With over 8,600 searches in the past ten years, we know how to match clients with marketing agencies. And it's fast, too."

In fact, in the US, the average time required from the date of the initiation of a search to its completion is just over seven weeks. "That's almost unheard of here in the UK," says Ms. Reardon Smith. "We think clients will really like the idea of being able to add to their marketing services portfolio quickly in order to stay one step ahead of competition. The key to satisfying this sense of urgency means UK and EU agencies will need to take these introductions and invitations seriously.

"These aren't 'leads' in the normal sense," she continued. "These are red-hot introductions to pre-screened clients who are looking to hire someone right away. Agencies who dawdle will lose out."

From a client's perspective, AgencyFinder offers a unique service that deserves further consideration. But it's the price for the service really attracts attention.

"It's important to stress that the service is free to clients and search/selection consultants," says Ms. Reardon Smith. "Clients who may be accustomed to paying intermediaries tens of thousands of pounds to find a marketing services firm can now do it themselves using AgencyFinder."

"Since clients don't pay, people recognize and respect that the agencies do. The AgencyFinder business model accepts the fact that agencies acknowledge the need to fund their own business development activities," explained Mr. Meyst. "With that in mind, we constructed a subscription model that makes it affordable for virtually any size marketing services firm."

The annual subscription is paid in two parts. An initial investment of a few hundred pounds is paid upon registration and on annual renewal. Agency introductions are not limited or restricted as to quantity. When an agency elects to pursue its first opportunity, the agency settles up on the balance of the subscription fee. Having done so, the agency is fee-paid for the remainder of the subscription period, and there is no charge for subsequent introductions.

"Our subscription model is unusual and unique, but once an agency understands, they tend to agree it's an intriguing, tantalizing and virtually no-risk proposition! A minimum-cost, maximized opportunity to interview screened and legitimate clients looking to hire."

For a complete copy of this release, please visit: AgencyFinder.eu Update Release on the AgencyFinder Online Press Center.

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