It's a tool designed specifically for locally focused wedding planning and wedding marketing
Sacramento, CA (PRWEB) September 4, 2008
An experienced and highly regarded wedding industry executive, Jon brings a unique blend of skills and talents to the established Sacramento edition.
"I was looking for a growth opportunity in the wedding category, to build on my experience in formalwear," said Rodriguez. "The Wedding & Special Event Yellow Pages is a unique tool for brides - and I know they love it. It's also great value for advertisers. I'm looking forward to building a business around this special publication."
Said Laurie Morgan, national publisher, "As soon as I met Jon, I knew he was the ideal local publisher for our flagship region. He understands the needs of brides and wedding vendors, thanks to his experience in the formalwear category. He is especially savvy about marketing, and is well-qualified to help advertisers use the publication to their best advantage."
Rodriguez's acquisition of the right to publish the Sacramento edition is part of a plan to expand The Wedding & Special Event Yellow Pages into other regional markets. "It's a tool designed specifically for locally focused wedding planning and wedding marketing," said Morgan. "There are many regions that lack effective media options for wedding vendors and brides. Working with great local publishers like Jon, we can bring this successful model to other local markets."
Earlier this year, The Wedding & Special Event Yellow Pages announced a new edition in the Hampton Roads area of Virginia, also part of this expansion effort.
About The Wedding & Special Event Yellow Pages:
The Wedding & Special Event Yellow Pages is a comprehensive directory of resources designed to simplify the wedding planning process. It combines the best-researched listing of local resources and contact information with features of a planner - so brides can not only shop for vendors, but also take notes and track appointments. What's more, the book is highly portable, so brides can take it with them whenever they're shopping for wedding goods or meeting with wedding vendors.
The Wedding & Special Event Yellow Pages is a free publication available in print and on the Internet at weddingyellow.com. The Wedding & Special Event Yellow Pages web site includes several companion services to assist brides, including the Request for Information system, The Wedding Yellow Shop, and Wedding Timesavers. The Wedding & Special Event Yellow Pages also provides marketing information to wedding vendors via its wedding marketing blog.
For advertising information, contact Jon Rodriguez in Sacramento (jrodriguez @ weddingyellow.com) or Michele Carrizales in Hampton Roads (michele @ weddingyellow.com).