LUXURY: The Silver Lining to New York's Cloudy Economy?

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DecorFin USA opens third showroom in Manhattan.

Screenshot of VenetianPlasterNewYork.com

once visitors see examples of our beautiful decorative painting services on 57th Street or VenetianPlasterNewYork.com, they've just got to have them in their homes.

Signs that New York City's once robust economy is finally feeling the effects of the national downturn seem to be everywhere, with everyone from economists to business owners to Mayor Bloomberg pronouncing a gloomy future for the Big Apple's next few financial quarters.

But some are seeing a silver lining to the dark cloud of economic slowdown: the luxury services market. Leading this trend are service providers like DecorFin USA, a company designing and producing Venetian plaster and faux finish surfaces, companies which are investing in pricey city office space to capitalize on a resilient luxury market.

DecorFin recently opened its third showroom in Manhattan at 227 East 57th Street, part of the company's strategy to meet the demand for luxury decorative services in the New York metro area. The innovative marketing plan combines the physical presence of the showrooms with a highly effective website, created by New York web design agency Ecommerce Partners, at VenetianPlasterNewYork.com. Visitors to the site can request an estimate tailored to their specific needs and receive a reply within four hours.

Despite DecorFin's success, some surveys and market indicators continue to point to a decrease in spending on luxury goods and services. Second quarter revenue at Saks Fifth Avenue dropped almost four percent while thousands were laid off on Wall Street, a particularly worrisome sign because financial workers account for a large portion of luxury spending in New York City.

DecorFin's President, Eric Klein, isn't worried. "We're seeing a surge in business for Venetian Plaster and faux painting as people find us through our showrooms and our website. There's a whole untapped market out there of successful New Yorkers who are looking for the perfect decorative touch to their homes," Klein added, noting, "once visitors see examples of our beautiful decorative painting services on 57th Street or VenetianPlasterNewYork.com, they've just got to have them in their homes."

About Decorfin USA
DecorFin USA is a New York-based company specializing in designing and applying unique decorative wall finishes and Venetian Plaster surfaces. Through their website, visitors can request estimates for decorative wall finishing in their homes and receive a reply within hours. For more information, visit VenetianPlasterNewYork.com.

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George Casey
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