Our advertisers are now able to communicate one-to-one with potential customers directly through their advertisements, even when they are not visiting the advertiser's website. By leveraging the portability of online advertising, a marketer can interact with 10,000 times more prospects than conventional website-based chat systems.
Los Angeles, CA (PRWEB) September 3, 2008
Traffic Marketplace http://www.trafficmarketplace.com today announced it has completed the acquisition of Livemarkets, the developer of proprietary click-to-chat technology that enables consumers to launch a chat session via any banner ad and provides advertisers with the ability to interact directly with consumers without any additional software or applications. Terms of the transaction were not disclosed. Both companies are privately held.
With its purchase of Livemarkets, Traffic Marketplace continues its investment in innovative and proprietary technologies that allow businesses to connect with audiences in more relevant, effective and engaging ways.
"Livemarkets chat-enabled ads allow consumers to interact with brands wherever they view ad content on the web," said Jim Waltz, President, Traffic Marketplace. "Our advertisers are now able to communicate one-to-one with potential customers directly through their advertisements, even when they are not visiting the advertiser's website. By leveraging the portability of online advertising, a marketer can interact with 10,000 times more prospects than conventional website-based chat systems."
Founded in 2007, Livemarkets developed the click-to-chat functionality to work in conjunction with any type of Internet ad unit, in a fully-portable, no-download necessary environment. Chat routing is fully automated and is only delivered to chat associates that are verified as available. Livemarkets also engages call centers to accept roll over from high-volume campaigns, ensuring no chat is left unanswered.
"Our vision has been to bring advertisers and customers together to create mutually beneficial, real-time conversations," said Baden Gilmore, CEO of Livemarkets, who will join the Traffic Marketplace team along with Justin Kirby, CTO of Livemarkets. "By partnering with an ad network as ubiquitous and established as Traffic Marketplace, we hope to make this technology not only visible, but invaluable, to some of the world's biggest and best brands."
Livemarkets is a banner ad and chat window ad serving company using powerful technology to connect advertisers with their online customers. For more information, visit http://www.livemarkets.com.
About Traffic Marketplace
As the premiere B2A™ (Business-to-Audience) online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Reaching more than 127MM unique users monthly, Traffic Marketplace generates in excess of 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its targeted display advertising, lead generation, co-registration, email and custom hosted solutions. http://www.trafficmarketplace.com